Cross Carry Fitness, LLC
Personal Training Studio & Gym,
psdesigns 2024
This logo and initial branding were created for a startup in Northern California, with plans for expansion over the next five years. Cross Carry Fitness is built on a holistic approach to health, emphasizing the importance of mental and spiritual well-being alongside physical conditioning. Their core principles are:
- Conquering the Mind: Believing that as one thinks, so they become, emphasizing the power of mindset.
- Instructing the Body: Treating the body as a temple, highlighting the importance of physical health.
- Grounding the Spirit: Encouraging individuals to be firmly rooted, likened to unshakeable oaks of righteousness.
At Cross Carry Fitness, the aim is to prepare both the mind and body to overcome any obstacles. This project encapsulated these values through a cohesive branding strategy that reflects the startup’s commitment to comprehensive health and wellness.
