N.O.B.A.
new opportunities. breaking addiction.
N.O.B.A. is a future nonprofit organization that gives children and teens with
addiction the tools to prevent relapse. Created with an audience in mind of
recovering child addicts and their families in the Northern Californian region,
this organization will help set children up on a road to recovery through abstract
art methods and therapy. As addiction is a lifelong struggle. More kids relapse
than adults because they aren’t given the proper tools to deal firsthand with their
struggles. Ultimately, N.O.B.A. aims to help recovering addicts, prevent relapse,
and destigmatize addiction.
Opening Weekend Spatial Concept
N.O.B.A. explores creative solutions that include giant canvases for individuals to paint on, stations for group painting that will have multiple artists’ imprints on them, and a gratitude wall in which kids and teenagers will be able to write in anonymous, open journals along the gratitude wall. Within the journals, there will be a sense of community for the individuals coming into the
program, as they will be able to see all of the encouraging things written, and connect with the good in their lives to stimulate positive thinking and motivation.
Merchandise & Public Space
N.O.B.A. uses colorful, playful, and minimalistic type elements for the brand. Uppercase letterforms were used for the primary logo of the organization, with strong, bold characteristics. The playfulness of N.O.B.A. communicates openness and a less intimidating approach to an otherwise serious subject–that of overcoming child/teen addiction. Merchandise and the poster series displayed in the public space illustrate a vulnerable quality that is intended to allow
for anyone to connect with N.O.B.A. on a visual level, promoting organization awareness and creating a space to destigmatize addiction in the process. N.O.B.A. further highlights its desire to engage not only teens, but the public through its brand ideations.
