https://paigesellersdesign.com Paige Sellers | Home Tue, 02 Apr 2024 07:49:27 +0000 https://paigesellersdesign.com en https://paigesellersdesign.com/HOME Tue, 12 Mar 2019 19:26:00 +0000 Paige Sellers | Home https://paigesellersdesign.com/HOME <img width="1442" height="423" width_o="1442" height_o="423" data-src="https://freight.cargo.site/t/original/i/55417e4a24b92a5739ed87870f06bce6066f87ead21ad5901df50e8f0330df58/psdesignlogo.png" data-mid="100701793" border="0" src="https://freight.cargo.site/w/1000/i/55417e4a24b92a5739ed87870f06bce6066f87ead21ad5901df50e8f0330df58/psdesignlogo.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;by Paige Sellers Newman https://paigesellersdesign.com/About-Me Tue, 12 Mar 2019 19:26:00 +0000 Paige Sellers | Home https://paigesellersdesign.com/About-Me about me Marketing Visionary &amp; Graphic Designer | Strategic Innovator | Former Division 1 Athlete Hello! I’m Paige Newman (Sellers)—a marketing leader and graphic designer with an insatiable love for cutting-edge design, strategy, and innovation. As a former Division 1 swimmer at the University of San Diego, I channel my competitive spirit and relentless pursuit of excellence into every project I tackle. Armed with a Master of Fine Arts in Graphic Design and degrees in Marketing &amp; Visual Art, I seamlessly merge creative brilliance with business acumen to deliver standout results. At ProEquity Asset Management, I’ve orchestrated branding and marketing campaigns that hit the mark and leave lasting impressions. What drives me? The magic of design in transforming ideas into impactful connections. With over three years of experience in developing and executing marketing strategies that drive brand growth and revenue, I’m passionate about crafting innovative solutions that break the mold. If you’re looking for fresh marketing strategies, jaw-dropping visuals, or a branding approach that makes a statement, I’m eager to bring my passion and expertise to your team. Let’s connect and make extraordinary things happen together! #marketingstrategy #branding #creativethinking #graphicdesign #innovation #cuttingedgedesign #marketingleadership <img width="2477" height="3843" width_o="2477" height_o="3843" data-src="https://freight.cargo.site/t/original/i/55b85fba13d0f41ece15fcb34ce4588c8bd8b18273df1455aec884fd8d45ead1/Facetune_30-04-2024-14-45-47-2.jpg" data-mid="210051861" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/55b85fba13d0f41ece15fcb34ce4588c8bd8b18273df1455aec884fd8d45ead1/Facetune_30-04-2024-14-45-47-2.jpg" />&nbsp; &nbsp; Resume &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; https://paigesellersdesign.com/CROSS-CARRY-FITNESS-LLC Tue, 02 Apr 2024 07:49:27 +0000 Paige Sellers | Home https://paigesellersdesign.com/CROSS-CARRY-FITNESS-LLC Cross Carry Fitness, LLC<img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4e602083b3eec19da928de9e91b90a6be2decaa86e6743950036e572058958f3/ccfitness5x5.png" data-mid="208081723" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/4e602083b3eec19da928de9e91b90a6be2decaa86e6743950036e572058958f3/ccfitness5x5.png" />Personal Training Studio &amp; Gym,psdesigns 2024 This logo and initial branding were created for a startup in Northern California, with plans for expansion over the next five years. Cross Carry Fitness is built on a holistic approach to health, emphasizing the importance of mental and spiritual well-being alongside physical conditioning. Their core principles are: Conquering the Mind: Believing that as one thinks, so they become, emphasizing the power of mindset.Instructing the Body: Treating the body as a temple, highlighting the importance of physical health.Grounding the Spirit: Encouraging individuals to be firmly rooted, likened to unshakeable oaks of righteousness. At Cross Carry Fitness, the aim is to prepare both the mind and body to overcome any obstacles. This project encapsulated these values through a cohesive branding strategy that reflects the startup’s commitment to comprehensive health and wellness. <img width="14400" height="21600" width_o="14400" height_o="21600" data-src="https://freight.cargo.site/t/original/i/dd821073230093c3302f83adb52ce88164572fa1ad96251d7f0083eab7b95d39/FINALCCPosters.png" data-mid="208081832" border="0" data-scale="34" src="https://freight.cargo.site/w/1000/i/dd821073230093c3302f83adb52ce88164572fa1ad96251d7f0083eab7b95d39/FINALCCPosters.png" /> <img width="4500" height="5400" width_o="4500" height_o="5400" data-src="https://freight.cargo.site/t/original/i/4ff9fb2fe48415f0ce405a1343e955e71bba94a6ff2076fbb0f91f34ef67bc27/CCT-Shirt1Back.png" data-mid="208081931" border="0" src="https://freight.cargo.site/w/1000/i/4ff9fb2fe48415f0ce405a1343e955e71bba94a6ff2076fbb0f91f34ef67bc27/CCT-Shirt1Back.png" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2a01d68deba107295373ef000a9387f46e396a136bb1503494b1ecf716409eae/cccircle.png" data-mid="208081942" border="0" src="https://freight.cargo.site/w/1000/i/2a01d68deba107295373ef000a9387f46e396a136bb1503494b1ecf716409eae/cccircle.png" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8de017107a0755b96fe26775637ed75bd27ed274008a4c2932ffb9d44c1e482b/ccfitness.png" data-mid="208081918" border="0" src="https://freight.cargo.site/w/1000/i/8de017107a0755b96fe26775637ed75bd27ed274008a4c2932ffb9d44c1e482b/ccfitness.png" /> https://paigesellersdesign.com/Doyen-Masters-Thesis Wed, 31 Mar 2021 07:52:03 +0000 Paige Sellers | Home https://paigesellersdesign.com/Doyen-Masters-Thesis &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="680" height="1137" width_o="680" height_o="1137" data-src="https://freight.cargo.site/t/original/i/85f70e4ed897a6d328693bb935a3d031196c5e74ad0863ad4814eab8bfb81972/dfinal.png" data-mid="103816090" border="0" data-scale="49" src="https://freight.cargo.site/w/680/i/85f70e4ed897a6d328693bb935a3d031196c5e74ad0863ad4814eab8bfb81972/dfinal.png" /> DoyenMFA Graduate Graphic Design Thesis, ArtCenter College of Design 2021 Learning differences are widely marginalized by the traditional school system in the United States, and they have become more apparent with the sudden necessity for online learning platforms during the ongoing pandemic. Graphic designers have the unique ability and social responsibility to create media that engages all types of learning processes by facilitating accessibility and personalization as it pertains to learning. <img width="942" height="256" width_o="942" height_o="256" data-src="https://freight.cargo.site/t/original/i/37e2f7c4cc15cb0c0f04e9938cab6cba6fcc8323f3c1ebf26335aaf220b8ed24/Screen-Shot-2021-03-31-at-12.49.16-AM.png" data-mid="103816045" border="0" src="https://freight.cargo.site/w/942/i/37e2f7c4cc15cb0c0f04e9938cab6cba6fcc8323f3c1ebf26335aaf220b8ed24/Screen-Shot-2021-03-31-at-12.49.16-AM.png" /> Doyen Process A process that began in September of 2020 and lasted until April of 2021, the Doyen process consisted of a huge amount of research and scientific articles regarding learning differences to personal interviews with notable doctors and an Olympian to better understand how learning difference struggles could be helped on a daily basis. The &nbsp; process book consists of over 300 pages of research, interviews, deliverables, and focus groups to organize a well developed thesis that graphic designers have the ability to bridge the gap in the educational domain and it is within their ability to do so effectively. The full process book can be found here. <img width="2004" height="1296" width_o="2004" height_o="1296" data-src="https://freight.cargo.site/t/original/i/9229116691b7ef68043e48045d433b9592c02b28b981d6b6f58c72e18813ef4a/Screen-Shot-2021-03-31-at-12.50.14-AM.png" data-mid="103816042" border="0" src="https://freight.cargo.site/w/1000/i/9229116691b7ef68043e48045d433b9592c02b28b981d6b6f58c72e18813ef4a/Screen-Shot-2021-03-31-at-12.50.14-AM.png" /><img width="2002" height="1294" width_o="2002" height_o="1294" data-src="https://freight.cargo.site/t/original/i/b4707fdf627fe4f67e1a5ffc540dcdfebb6295a407388228344091a0d636bbb3/Screen-Shot-2021-03-31-at-12.50.45-AM.png" data-mid="103816041" border="0" src="https://freight.cargo.site/w/1000/i/b4707fdf627fe4f67e1a5ffc540dcdfebb6295a407388228344091a0d636bbb3/Screen-Shot-2021-03-31-at-12.50.45-AM.png" /> <img width="2002" height="1296" width_o="2002" height_o="1296" data-src="https://freight.cargo.site/t/original/i/6005326ad2391a17cab7263cbb723f7cadcec14438960ef06c15775f1f275f03/Screen-Shot-2021-03-31-at-12.50.01-AM.png" data-mid="103816043" border="0" src="https://freight.cargo.site/w/1000/i/6005326ad2391a17cab7263cbb723f7cadcec14438960ef06c15775f1f275f03/Screen-Shot-2021-03-31-at-12.50.01-AM.png" /> Logo Development The Doyen logo development consisted of first investigating hand drawn logo forms to mimic a playful side of the Doyen organization. As iterations progressed, a font called GEO that was created for project explorations during an ArtCenter font design course was chosen to guide the eye through the use of bold serifs.&nbsp;By implementing both delicate lines and bolder serifs in the final logo, Doyen has a more academic approach for the parent logo, with the final Doyen children’s logo being more playful. <img width="2006" height="1294" width_o="2006" height_o="1294" data-src="https://freight.cargo.site/t/original/i/ea1d8512a9c7ca382eaa2857761b2ff06f67fd1bd82ee8cc7fece6b639918f58/Screen-Shot-2021-03-31-at-1.07.40-AM.png" data-mid="103816408" border="0" src="https://freight.cargo.site/w/1000/i/ea1d8512a9c7ca382eaa2857761b2ff06f67fd1bd82ee8cc7fece6b639918f58/Screen-Shot-2021-03-31-at-1.07.40-AM.png" /> <img width="2004" height="1294" width_o="2004" height_o="1294" data-src="https://freight.cargo.site/t/original/i/3f2e094c275ad92e3fe7fa3f92cf38f937d04ea25e3a0dc747b44bdefe77e903/Screen-Shot-2021-03-31-at-1.07.25-AM.png" data-mid="103816418" border="0" src="https://freight.cargo.site/w/1000/i/3f2e094c275ad92e3fe7fa3f92cf38f937d04ea25e3a0dc747b44bdefe77e903/Screen-Shot-2021-03-31-at-1.07.25-AM.png" /> <img width="680" height="1137" width_o="680" height_o="1137" data-src="https://freight.cargo.site/t/original/i/85f70e4ed897a6d328693bb935a3d031196c5e74ad0863ad4814eab8bfb81972/dfinal.png" data-mid="103816090" border="0" src="https://freight.cargo.site/w/680/i/85f70e4ed897a6d328693bb935a3d031196c5e74ad0863ad4814eab8bfb81972/dfinal.png" /> <img width="336" height="518" width_o="336" height_o="518" data-src="https://freight.cargo.site/t/original/i/7029a21314f4263ec2d34d3c56d933c352e8a334cad4fffdb13120dbe26a6e02/Screen-Shot-2021-03-25-at-3.47.35-PM.png" data-mid="103816054" border="0" src="https://freight.cargo.site/w/336/i/7029a21314f4263ec2d34d3c56d933c352e8a334cad4fffdb13120dbe26a6e02/Screen-Shot-2021-03-25-at-3.47.35-PM.png" /> <img width="2004" height="1296" width_o="2004" height_o="1296" data-src="https://freight.cargo.site/t/original/i/2ec40f31033a8b49bdca662ca86e20e813f1a2eb7561a45ca51baf6824da40d2/Screen-Shot-2021-03-31-at-1.08.15-AM.png" data-mid="103816396" border="0" src="https://freight.cargo.site/w/1000/i/2ec40f31033a8b49bdca662ca86e20e813f1a2eb7561a45ca51baf6824da40d2/Screen-Shot-2021-03-31-at-1.08.15-AM.png" /> <img width="2002" height="1294" width_o="2002" height_o="1294" data-src="https://freight.cargo.site/t/original/i/ed9d56a8502a7eeeaaaca34152369448521c92122ea94fc6b84d7a1e59f9b980/Screen-Shot-2021-03-31-at-1.08.04-AM.png" data-mid="103816400" border="0" src="https://freight.cargo.site/w/1000/i/ed9d56a8502a7eeeaaaca34152369448521c92122ea94fc6b84d7a1e59f9b980/Screen-Shot-2021-03-31-at-1.08.04-AM.png" /> <img width="2002" height="1292" width_o="2002" height_o="1292" data-src="https://freight.cargo.site/t/original/i/905ffbc058c214520ca07e257fd3f8375dace0bafdeb443914e07bad3215cd41/Screen-Shot-2021-03-31-at-1.07.51-AM.png" data-mid="103816404" border="0" src="https://freight.cargo.site/w/1000/i/905ffbc058c214520ca07e257fd3f8375dace0bafdeb443914e07bad3215cd41/Screen-Shot-2021-03-31-at-1.07.51-AM.png" /> Full Doyen App (Click Here) Doyen App model is informational for parents, and instructional, playful, and rewarding for children ages 5-10. In the child portal of the app for instance, the ability for a child Doyen user to engage and choose fonts such as Helvetica, Verdana, and GEO created a visual learning tool that specifically helped that child engage with the app and increase positive memory and cognitive function. Moreover, color psychology in particular plays a vital role in illustrating what may be beneficial for children with learning differences to see within specific educational designs such as the Doyen App. Children with learning differences often get overwhelmed and cognitively overstimulated by an&nbsp; abundance of information on a page, in particular those with ADHD. This can create a negative response to the content to be learned, thus, inhibiting a successful learning environment. “Competing forms of media” bombard the ADHD viewer, and this is one of the “many places where education is lacking” (Bozhen, 2015). Doyen will serve as the central domain for bringing together helpful information onlearning differences, while also enabling parents to connect and schedule appointments for their children with Doyen experts on a daily basis. Doyen App Parent Portal (Click Here) The Doyen parent portal of the Doyen App is a multi-functional portal for parents. Research based and intended to be instructional and informational for parents that are not aware of all of the ramifications of specific learning differences–or parents that are aware of their child’s learning difference and simply want to keep up to date on the latest research by experts in the field–Doyen is for all parents. The parent portal has an about section for the learning differences of ADHD, dyslexia, and dyscalculia, and a scheduling section to connect daily with experts. For the purposes of this thesis, ADHD is the featured section that was researched, but Doyen has the&nbsp;ability to expand into other realms of learning differences. Parents should not have to wait weeks on end to receive expert information or advice as to how to help their child on a daily basis. From doctors and psychologists to organizational coaches and graphic designers, each Doyen plays a role in helping parents give their child the tools to succeed by learning more about their differences and how their child is developing learning habits on a daily basis. <img width="2846" height="1598" width_o="2846" height_o="1598" data-src="https://freight.cargo.site/t/original/i/bb78946a5957c6c3a4837320b19a6b5fdea186181a10fedbc9a4f0675136df15/Screen-Shot-2021-04-09-at-12.37.07-PM.png" data-mid="104937174" border="0" src="https://freight.cargo.site/w/1000/i/bb78946a5957c6c3a4837320b19a6b5fdea186181a10fedbc9a4f0675136df15/Screen-Shot-2021-04-09-at-12.37.07-PM.png" /> <img width="2846" height="1576" width_o="2846" height_o="1576" data-src="https://freight.cargo.site/t/original/i/451713e531d5f6cb6020288f5e080349cf4cf7254bec2b0710413d982b40c626/Screen-Shot-2021-04-11-at-4.01.22-PM.png" data-mid="104937525" border="0" src="https://freight.cargo.site/w/1000/i/451713e531d5f6cb6020288f5e080349cf4cf7254bec2b0710413d982b40c626/Screen-Shot-2021-04-11-at-4.01.22-PM.png" /> <img width="2844" height="1570" width_o="2844" height_o="1570" data-src="https://freight.cargo.site/t/original/i/0a133177e49a868a30e6308dda03a35083a96cc5fa97d886925ccf5dab4dc94a/Screen-Shot-2021-04-09-at-5.11.56-PM.png" data-mid="104937546" border="0" src="https://freight.cargo.site/w/1000/i/0a133177e49a868a30e6308dda03a35083a96cc5fa97d886925ccf5dab4dc94a/Screen-Shot-2021-04-09-at-5.11.56-PM.png" /> <img width="2854" height="1574" width_o="2854" height_o="1574" data-src="https://freight.cargo.site/t/original/i/30cd3e321067b07d2288ee54290c34820e2324cdfef1d5017750646518957217/Screen-Shot-2021-04-09-at-5.12.19-PM.png" data-mid="104937545" border="0" src="https://freight.cargo.site/w/1000/i/30cd3e321067b07d2288ee54290c34820e2324cdfef1d5017750646518957217/Screen-Shot-2021-04-09-at-5.12.19-PM.png" /> <img width="2852" height="1580" width_o="2852" height_o="1580" data-src="https://freight.cargo.site/t/original/i/7520c173d97525173abe10c43cb2e53aab8b4a2e36c1f91b56dfc369e8dd8369/Screen-Shot-2021-04-09-at-5.12.30-PM.png" data-mid="104937544" border="0" src="https://freight.cargo.site/w/1000/i/7520c173d97525173abe10c43cb2e53aab8b4a2e36c1f91b56dfc369e8dd8369/Screen-Shot-2021-04-09-at-5.12.30-PM.png" /> <img width="2860" height="1580" width_o="2860" height_o="1580" data-src="https://freight.cargo.site/t/original/i/aefd5fbb1e4657dee36b03b9226c9ae75ee818abe3088a0ff36d459ec2dfc8e7/Screen-Shot-2021-04-09-at-5.12.40-PM.png" data-mid="104937543" border="0" src="https://freight.cargo.site/w/1000/i/aefd5fbb1e4657dee36b03b9226c9ae75ee818abe3088a0ff36d459ec2dfc8e7/Screen-Shot-2021-04-09-at-5.12.40-PM.png" /> <img width="2846" height="1590" width_o="2846" height_o="1590" data-src="https://freight.cargo.site/t/original/i/283fcbedda9b7a6d2bc914626c461896a60942e2a4d53f339a73bc77835febdc/Screen-Shot-2021-04-09-at-5.12.54-PM.png" data-mid="104937542" border="0" src="https://freight.cargo.site/w/1000/i/283fcbedda9b7a6d2bc914626c461896a60942e2a4d53f339a73bc77835febdc/Screen-Shot-2021-04-09-at-5.12.54-PM.png" /> <img width="2858" height="1582" width_o="2858" height_o="1582" data-src="https://freight.cargo.site/t/original/i/7aa7f7c0c2fee748887364c0f4b7175398026a549bead4c397ecbd8cff6cef8f/Screen-Shot-2021-04-09-at-5.13.03-PM.png" data-mid="104937541" border="0" src="https://freight.cargo.site/w/1000/i/7aa7f7c0c2fee748887364c0f4b7175398026a549bead4c397ecbd8cff6cef8f/Screen-Shot-2021-04-09-at-5.13.03-PM.png" /> <img width="2858" height="1586" width_o="2858" height_o="1586" data-src="https://freight.cargo.site/t/original/i/eeed81703de8a5b7bc5cf061567351f20d41d27066ac28b79530de5f449ddf94/Screen-Shot-2021-04-09-at-5.13.17-PM.png" data-mid="104937540" border="0" src="https://freight.cargo.site/w/1000/i/eeed81703de8a5b7bc5cf061567351f20d41d27066ac28b79530de5f449ddf94/Screen-Shot-2021-04-09-at-5.13.17-PM.png" /> <img width="2850" height="1594" width_o="2850" height_o="1594" data-src="https://freight.cargo.site/t/original/i/4262957cae1ca85bded19d8706c3ad6f459de06e42c8527010218d29fdcd4893/Screen-Shot-2021-04-09-at-5.13.27-PM.png" data-mid="104937539" border="0" src="https://freight.cargo.site/w/1000/i/4262957cae1ca85bded19d8706c3ad6f459de06e42c8527010218d29fdcd4893/Screen-Shot-2021-04-09-at-5.13.27-PM.png" /> <img width="2864" height="1592" width_o="2864" height_o="1592" data-src="https://freight.cargo.site/t/original/i/b937863cd0d1f2d82cc6159e84de75c7feabcef57b231a05a8c80a4a54e88999/Screen-Shot-2021-04-09-at-5.13.35-PM.png" data-mid="104937538" border="0" src="https://freight.cargo.site/w/1000/i/b937863cd0d1f2d82cc6159e84de75c7feabcef57b231a05a8c80a4a54e88999/Screen-Shot-2021-04-09-at-5.13.35-PM.png" /> <img width="2864" height="1584" width_o="2864" height_o="1584" data-src="https://freight.cargo.site/t/original/i/882c6afdb836aca54ce770e3113e41b01110e713af025d8eceb9a60680fad0df/Screen-Shot-2021-04-09-at-5.13.43-PM.png" data-mid="104937536" border="0" src="https://freight.cargo.site/w/1000/i/882c6afdb836aca54ce770e3113e41b01110e713af025d8eceb9a60680fad0df/Screen-Shot-2021-04-09-at-5.13.43-PM.png" /> <img width="2858" height="1576" width_o="2858" height_o="1576" data-src="https://freight.cargo.site/t/original/i/ce8c2f41491f76f4a5dbab0b05c64d8540568781422be24b4ac1a3f7deb0babb/Screen-Shot-2021-04-09-at-5.13.53-PM.png" data-mid="104937535" border="0" src="https://freight.cargo.site/w/1000/i/ce8c2f41491f76f4a5dbab0b05c64d8540568781422be24b4ac1a3f7deb0babb/Screen-Shot-2021-04-09-at-5.13.53-PM.png" /> <img width="2840" height="1576" width_o="2840" height_o="1576" data-src="https://freight.cargo.site/t/original/i/efed2440674fbb61fe16e20475cd2582a8ab2bbb69efe37c5780cc97d567dcb1/Screen-Shot-2021-04-09-at-5.14.17-PM.png" data-mid="104937534" border="0" src="https://freight.cargo.site/w/1000/i/efed2440674fbb61fe16e20475cd2582a8ab2bbb69efe37c5780cc97d567dcb1/Screen-Shot-2021-04-09-at-5.14.17-PM.png" /> <img width="2858" height="1580" width_o="2858" height_o="1580" data-src="https://freight.cargo.site/t/original/i/6e8cfe72f9356cbddd3889f447c68a0342f544d10c9fba16e8a4054448dbe405/Screen-Shot-2021-04-09-at-5.14.27-PM.png" data-mid="104937533" border="0" src="https://freight.cargo.site/w/1000/i/6e8cfe72f9356cbddd3889f447c68a0342f544d10c9fba16e8a4054448dbe405/Screen-Shot-2021-04-09-at-5.14.27-PM.png" /> <img width="2852" height="1586" width_o="2852" height_o="1586" data-src="https://freight.cargo.site/t/original/i/3aa7dc0915c20ebe170052522d570a48d3564e1d3d0dcd25439ffc233f37e6c1/Screen-Shot-2021-04-09-at-5.14.33-PM.png" data-mid="104937532" border="0" src="https://freight.cargo.site/w/1000/i/3aa7dc0915c20ebe170052522d570a48d3564e1d3d0dcd25439ffc233f37e6c1/Screen-Shot-2021-04-09-at-5.14.33-PM.png" /> <img width="2860" height="1592" width_o="2860" height_o="1592" data-src="https://freight.cargo.site/t/original/i/2423c2d49515e61c5833d5fc151e35b8d86b8137732d0bf03c47f183d69449d0/Screen-Shot-2021-04-09-at-5.14.59-PM.png" data-mid="104937531" border="0" src="https://freight.cargo.site/w/1000/i/2423c2d49515e61c5833d5fc151e35b8d86b8137732d0bf03c47f183d69449d0/Screen-Shot-2021-04-09-at-5.14.59-PM.png" /> <img width="2864" height="1590" width_o="2864" height_o="1590" data-src="https://freight.cargo.site/t/original/i/4c51aa09ad6d840556582bc1b9a16da42deb75ff8df1a33632d4b62d578ace22/Screen-Shot-2021-04-09-at-5.15.13-PM.png" data-mid="104937530" border="0" src="https://freight.cargo.site/w/1000/i/4c51aa09ad6d840556582bc1b9a16da42deb75ff8df1a33632d4b62d578ace22/Screen-Shot-2021-04-09-at-5.15.13-PM.png" /> Doyen App Child Portal (Click Here) Children with learning differences often get overwhelmed and cognitively overstimulated by an abundance of information on a page, in particular those with ADHD. This can create a negative response to the content to be learned, thus, inhibiting a successful learning environment. The Doyen child portal for ages 8-10 has four icons to choose from–font, personalization, game, and home–in order to ensure children on the app are not overwhelmed, but investigating one aspect of the app at a time.&nbsp; The child portal for ages 5-7 is further simplified with just a home, personalization, and game icon to reiterate the importance of using doyen to form good daily learning habits and symbol recognition skills. The games within Doyen were created by me and inspired by listening exercises that help children with ADHD develop better methods of focusing on a given subject. <img width="2846" height="1598" width_o="2846" height_o="1598" data-src="https://freight.cargo.site/t/original/i/bb78946a5957c6c3a4837320b19a6b5fdea186181a10fedbc9a4f0675136df15/Screen-Shot-2021-04-09-at-12.37.07-PM.png" data-mid="104937174" border="0" src="https://freight.cargo.site/w/1000/i/bb78946a5957c6c3a4837320b19a6b5fdea186181a10fedbc9a4f0675136df15/Screen-Shot-2021-04-09-at-12.37.07-PM.png" /> <img width="2846" height="1576" width_o="2846" height_o="1576" data-src="https://freight.cargo.site/t/original/i/451713e531d5f6cb6020288f5e080349cf4cf7254bec2b0710413d982b40c626/Screen-Shot-2021-04-11-at-4.01.22-PM.png" data-mid="104937525" border="0" src="https://freight.cargo.site/w/1000/i/451713e531d5f6cb6020288f5e080349cf4cf7254bec2b0710413d982b40c626/Screen-Shot-2021-04-11-at-4.01.22-PM.png" /> <img width="2842" height="1578" width_o="2842" height_o="1578" data-src="https://freight.cargo.site/t/original/i/f7171279d1fb3f9f4336fe843d7ab4f5c4a63854cc8c766f566a87b2e2ebc443/Screen-Shot-2021-04-11-at-7.13.33-PM.png" data-mid="104946346" border="0" src="https://freight.cargo.site/w/1000/i/f7171279d1fb3f9f4336fe843d7ab4f5c4a63854cc8c766f566a87b2e2ebc443/Screen-Shot-2021-04-11-at-7.13.33-PM.png" /> <img width="2848" height="1572" width_o="2848" height_o="1572" data-src="https://freight.cargo.site/t/original/i/1e86ac827472c52b55091677166eec0c8c7e77f71c34e11687d91afa5bef1f24/Screen-Shot-2021-04-11-at-7.13.44-PM.png" data-mid="104946345" border="0" src="https://freight.cargo.site/w/1000/i/1e86ac827472c52b55091677166eec0c8c7e77f71c34e11687d91afa5bef1f24/Screen-Shot-2021-04-11-at-7.13.44-PM.png" /> <img width="2856" height="1580" width_o="2856" height_o="1580" data-src="https://freight.cargo.site/t/original/i/71d057a0962eec8c3f3b49c48e18bad7db0eeda4d3d6179629ad0bd4945b74c1/Screen-Shot-2021-04-11-at-7.13.52-PM.png" data-mid="104946344" border="0" src="https://freight.cargo.site/w/1000/i/71d057a0962eec8c3f3b49c48e18bad7db0eeda4d3d6179629ad0bd4945b74c1/Screen-Shot-2021-04-11-at-7.13.52-PM.png" /> <img width="2850" height="1580" width_o="2850" height_o="1580" data-src="https://freight.cargo.site/t/original/i/01809ca1fc50bde201d3d65d07803715336bac46c3adfdf5c8ec8c3594f9f27a/Screen-Shot-2021-04-09-at-4.47.37-PM.png" data-mid="104943166" border="0" src="https://freight.cargo.site/w/1000/i/01809ca1fc50bde201d3d65d07803715336bac46c3adfdf5c8ec8c3594f9f27a/Screen-Shot-2021-04-09-at-4.47.37-PM.png" /> <img width="2852" height="1588" width_o="2852" height_o="1588" data-src="https://freight.cargo.site/t/original/i/d99d1b47e2f8fb54d40b76d3c301fecb22eaf591b179597b1e2e03bc5b37bf74/Screen-Shot-2021-04-09-at-4.47.53-PM.png" data-mid="104943165" border="0" src="https://freight.cargo.site/w/1000/i/d99d1b47e2f8fb54d40b76d3c301fecb22eaf591b179597b1e2e03bc5b37bf74/Screen-Shot-2021-04-09-at-4.47.53-PM.png" /> <img width="2850" height="1590" width_o="2850" height_o="1590" data-src="https://freight.cargo.site/t/original/i/4f56a7c40dc48b7253f45dbdc1b90d336702c549c42bcb07a115afc4003c4858/Screen-Shot-2021-04-11-at-7.15.49-PM.png" data-mid="104946412" border="0" src="https://freight.cargo.site/w/1000/i/4f56a7c40dc48b7253f45dbdc1b90d336702c549c42bcb07a115afc4003c4858/Screen-Shot-2021-04-11-at-7.15.49-PM.png" /> <img width="2846" height="1584" width_o="2846" height_o="1584" data-src="https://freight.cargo.site/t/original/i/019f0f5dc67c25bc0f8d8553366ea79bb72f821fa32aa1dd77e6c00da28c2656/Screen-Shot-2021-04-11-at-7.15.58-PM.png" data-mid="104946411" border="0" src="https://freight.cargo.site/w/1000/i/019f0f5dc67c25bc0f8d8553366ea79bb72f821fa32aa1dd77e6c00da28c2656/Screen-Shot-2021-04-11-at-7.15.58-PM.png" /> <img width="2858" height="1582" width_o="2858" height_o="1582" data-src="https://freight.cargo.site/t/original/i/2a2b15e8a034d05c8b74f987a37c483758b1b753dc013900f1c6048893092d94/Screen-Shot-2021-04-09-at-4.53.34-PM.png" data-mid="104943164" border="0" src="https://freight.cargo.site/w/1000/i/2a2b15e8a034d05c8b74f987a37c483758b1b753dc013900f1c6048893092d94/Screen-Shot-2021-04-09-at-4.53.34-PM.png" /> <img width="2866" height="1604" width_o="2866" height_o="1604" data-src="https://freight.cargo.site/t/original/i/28f1b86b5be96b4ec37ff9df46990a071572a2aecff2f01b72e7ab21b958ea15/Screen-Shot-2021-04-09-at-4.53.46-PM.png" data-mid="104943163" border="0" src="https://freight.cargo.site/w/1000/i/28f1b86b5be96b4ec37ff9df46990a071572a2aecff2f01b72e7ab21b958ea15/Screen-Shot-2021-04-09-at-4.53.46-PM.png" /> <img width="2860" height="1608" width_o="2860" height_o="1608" data-src="https://freight.cargo.site/t/original/i/1d17da62f3aae66421b1595f968eb2124274b3434bda0f5645dde02574de0a74/Screen-Shot-2021-04-09-at-4.53.56-PM.png" data-mid="104943162" border="0" src="https://freight.cargo.site/w/1000/i/1d17da62f3aae66421b1595f968eb2124274b3434bda0f5645dde02574de0a74/Screen-Shot-2021-04-09-at-4.53.56-PM.png" /> <img width="2852" height="1574" width_o="2852" height_o="1574" data-src="https://freight.cargo.site/t/original/i/db1f283410133e03688257b3f18b9129cb78eee668f6419f4e9584c4a7a2e3d8/Screen-Shot-2021-04-09-at-4.54.11-PM.png" data-mid="104943161" border="0" src="https://freight.cargo.site/w/1000/i/db1f283410133e03688257b3f18b9129cb78eee668f6419f4e9584c4a7a2e3d8/Screen-Shot-2021-04-09-at-4.54.11-PM.png" /> <img width="2860" height="1586" width_o="2860" height_o="1586" data-src="https://freight.cargo.site/t/original/i/bcac3c723f4e73eede6cb95c38574a40808a1e8775548bf4a210a7b8a1b1edd4/Screen-Shot-2021-04-09-at-4.54.45-PM.png" data-mid="104943160" border="0" src="https://freight.cargo.site/w/1000/i/bcac3c723f4e73eede6cb95c38574a40808a1e8775548bf4a210a7b8a1b1edd4/Screen-Shot-2021-04-09-at-4.54.45-PM.png" /> <img width="2848" height="1572" width_o="2848" height_o="1572" data-src="https://freight.cargo.site/t/original/i/1e86ac827472c52b55091677166eec0c8c7e77f71c34e11687d91afa5bef1f24/Screen-Shot-2021-04-11-at-7.13.44-PM.png" data-mid="104946345" border="0" src="https://freight.cargo.site/w/1000/i/1e86ac827472c52b55091677166eec0c8c7e77f71c34e11687d91afa5bef1f24/Screen-Shot-2021-04-11-at-7.13.44-PM.png" /> <img width="2866" height="1610" width_o="2866" height_o="1610" data-src="https://freight.cargo.site/t/original/i/273989324b0fc10a87d802d0aed7bd47c6f4cfb04b1a8a4aa5708d823b8a38ce/Screen-Shot-2021-04-09-at-4.54.57-PM.png" data-mid="104943159" border="0" src="https://freight.cargo.site/w/1000/i/273989324b0fc10a87d802d0aed7bd47c6f4cfb04b1a8a4aa5708d823b8a38ce/Screen-Shot-2021-04-09-at-4.54.57-PM.png" /> <img width="2856" height="1582" width_o="2856" height_o="1582" data-src="https://freight.cargo.site/t/original/i/d02bf87b9e517692d97d703ce5e31bbd98aaf57ce43800f70e2460a3f35a8f6f/Screen-Shot-2021-04-11-at-7.18.35-PM.png" data-mid="104946618" border="0" src="https://freight.cargo.site/w/1000/i/d02bf87b9e517692d97d703ce5e31bbd98aaf57ce43800f70e2460a3f35a8f6f/Screen-Shot-2021-04-11-at-7.18.35-PM.png" /> <img width="2856" height="1578" width_o="2856" height_o="1578" data-src="https://freight.cargo.site/t/original/i/ebeef63066f6b6aa5ad2e98166286c2e35e835766783eebe1538d3a67425b3e9/Screen-Shot-2021-04-11-at-7.18.47-PM.png" data-mid="104946617" border="0" src="https://freight.cargo.site/w/1000/i/ebeef63066f6b6aa5ad2e98166286c2e35e835766783eebe1538d3a67425b3e9/Screen-Shot-2021-04-11-at-7.18.47-PM.png" /> <img width="2860" height="1588" width_o="2860" height_o="1588" data-src="https://freight.cargo.site/t/original/i/66484d52c2f21388835b57149135dd0666a9aa8f1cb450f88c39ad1edc7d64f5/Screen-Shot-2021-04-09-at-4.55.14-PM.png" data-mid="104943158" border="0" src="https://freight.cargo.site/w/1000/i/66484d52c2f21388835b57149135dd0666a9aa8f1cb450f88c39ad1edc7d64f5/Screen-Shot-2021-04-09-at-4.55.14-PM.png" /> <img width="2846" height="1588" width_o="2846" height_o="1588" data-src="https://freight.cargo.site/t/original/i/74e6e0a3bb48a1b8a59ba7f873d5a39a1548ba726c81a1ac281353bc4f86fd84/Screen-Shot-2021-04-11-at-7.18.53-PM.png" data-mid="104946616" border="0" src="https://freight.cargo.site/w/1000/i/74e6e0a3bb48a1b8a59ba7f873d5a39a1548ba726c81a1ac281353bc4f86fd84/Screen-Shot-2021-04-11-at-7.18.53-PM.png" /> <img width="2846" height="1586" width_o="2846" height_o="1586" data-src="https://freight.cargo.site/t/original/i/0d99320e5641869ce9f0acacd0659e6658a5d91d7972104fcf6f16061c64fc15/Screen-Shot-2021-04-11-at-7.21.05-PM.png" data-mid="104946698" border="0" src="https://freight.cargo.site/w/1000/i/0d99320e5641869ce9f0acacd0659e6658a5d91d7972104fcf6f16061c64fc15/Screen-Shot-2021-04-11-at-7.21.05-PM.png" /> <img width="2846" height="1598" width_o="2846" height_o="1598" data-src="https://freight.cargo.site/t/original/i/484773a413ff42e9491e7a4fb69218f79b28e2cc0ce2a875e0ca8017b26c2135/Screen-Shot-2021-04-11-at-7.21.17-PM.png" data-mid="104946697" border="0" src="https://freight.cargo.site/w/1000/i/484773a413ff42e9491e7a4fb69218f79b28e2cc0ce2a875e0ca8017b26c2135/Screen-Shot-2021-04-11-at-7.21.17-PM.png" /> <img width="2856" height="1578" width_o="2856" height_o="1578" data-src="https://freight.cargo.site/t/original/i/4198a650f34ac5e3dd480bb9feb7cc4187595cc904817b5e760b0936549cbae7/Screen-Shot-2021-04-11-at-7.21.24-PM.png" data-mid="104946696" border="0" src="https://freight.cargo.site/w/1000/i/4198a650f34ac5e3dd480bb9feb7cc4187595cc904817b5e760b0936549cbae7/Screen-Shot-2021-04-11-at-7.21.24-PM.png" /> <img width="2858" height="1576" width_o="2858" height_o="1576" data-src="https://freight.cargo.site/t/original/i/74bde60271a388b133db440c69795fb413f5e608744a4448999cd927188324e2/Screen-Shot-2021-04-11-at-7.24.39-PM.png" data-mid="104946927" border="0" src="https://freight.cargo.site/w/1000/i/74bde60271a388b133db440c69795fb413f5e608744a4448999cd927188324e2/Screen-Shot-2021-04-11-at-7.24.39-PM.png" /> <img width="2860" height="1582" width_o="2860" height_o="1582" data-src="https://freight.cargo.site/t/original/i/1743bf01629015d5fdca346154485b85d04f1ee467887d3389ae3f35995ecefd/Screen-Shot-2021-04-11-at-7.21.30-PM.png" data-mid="104946695" border="0" src="https://freight.cargo.site/w/1000/i/1743bf01629015d5fdca346154485b85d04f1ee467887d3389ae3f35995ecefd/Screen-Shot-2021-04-11-at-7.21.30-PM.png" /> <img width="2856" height="1572" width_o="2856" height_o="1572" data-src="https://freight.cargo.site/t/original/i/7104aeb14325beceebe17a0bb768cf2c4f718a45d91c395ea342cd4f9cf4318c/Screen-Shot-2021-04-11-at-7.19.10-PM.png" data-mid="104946613" border="0" src="https://freight.cargo.site/w/1000/i/7104aeb14325beceebe17a0bb768cf2c4f718a45d91c395ea342cd4f9cf4318c/Screen-Shot-2021-04-11-at-7.19.10-PM.png" /> <img width="2852" height="1578" width_o="2852" height_o="1578" data-src="https://freight.cargo.site/t/original/i/32ce6d0715b7bd584c1032407e25fce119a4906f44d4a0f08bce030b856093b8/Screen-Shot-2021-04-11-at-7.19.20-PM.png" data-mid="104946700" border="0" src="https://freight.cargo.site/w/1000/i/32ce6d0715b7bd584c1032407e25fce119a4906f44d4a0f08bce030b856093b8/Screen-Shot-2021-04-11-at-7.19.20-PM.png" /> Doyen in Action (Click Here) The Doyen in Action clip features the primary focus group testing the efficiency and legitimacy of the Doyen app. The trial run of the final Doyen app features the child portal of Doyen in this overview, and it reveals some interesting insights into graphic design symbol recognition and the importance of parent collaboration in the app. Within this clip, Jayden and Ryan are featured using the child portal of Doyen, as Jayden investigates the sections for ages 8-10 and 5-7, and Ryan guides him along the way.&nbsp; Interestingly enough, while the game portion of the app is specified by age, both sections were beneficial and interesting to Jayden–with the 8-10 directions/symbol identification challenge being more challenging. However, each age range within the app held his attention, and learning took place on both sections of the app. <img width="2868" height="1606" width_o="2868" height_o="1606" data-src="https://freight.cargo.site/t/original/i/fe69a7f15c1eef692468091669bd00709c72ca86088c5d937318707728ae2e9a/Screen-Shot-2021-04-11-at-7.34.13-PM.png" data-mid="104947295" border="0" src="https://freight.cargo.site/w/1000/i/fe69a7f15c1eef692468091669bd00709c72ca86088c5d937318707728ae2e9a/Screen-Shot-2021-04-11-at-7.34.13-PM.png" /> https://paigesellersdesign.com/The-Lane-Speedo-USA-Rebrand Mon, 12 Apr 2021 06:01:05 +0000 Paige Sellers | Home https://paigesellersdesign.com/The-Lane-Speedo-USA-Rebrand <img width="1604" height="596" width_o="1604" height_o="596" data-src="https://freight.cargo.site/t/original/i/260611b8d2db044f21667d2f8dd79b19ae92e896db1ee9dc3301f2cb388d772f/Screen-Shot-2021-04-05-at-12.53.06-AM.png" data-mid="104957106" border="0" src="https://freight.cargo.site/w/1000/i/260611b8d2db044f21667d2f8dd79b19ae92e896db1ee9dc3301f2cb388d772f/Screen-Shot-2021-04-05-at-12.53.06-AM.png" /> Speedo USA RebrandThe Lane The Lane is a proposed brand extension for Speedo USA. This hotel is for aspiring elite level swimmers, college swimmers, former swimmers, coaches, and all-around swimming enthusiasts that want to have a retreat environment to enjoy the craft of swimming. A hotel that will be able to provide training and experiences for many different age groups and skill levels, The Lane fosters a new level of swimming and competitive ideals for traditional swimmers and non-swimmers alike. THE LANE Beautifully designed along the rugged La Jolla coastline in San Diego, CA, The Lane is the first of its kind as a Speedo brand hotel. With 250 luxury rooms, a full workout facility, two Olympic size swimming pools, and the La Jolla beachfront just steps away, this is any swimmer or water enthusiast’s home away from home.The outside of The Lane hotel reveals a modern and clean architectural approach to symbolize the fundamentals of swimming–a fresh start to each new race and opportunity for a clean slate with each practice.&nbsp;The hotel lobby of The Lane continues the modern approach of the hotel, while showing a simple elegance in its design. With rectangular shapes on the lobby picture and lane-like lines on the pillows, the color palette and swimming features of an Olympic sized pool are referenced in this image. Meanwhile, the features of the room hallways carry on the rectangular and linear elements of the pool, with the look and feel directly relating back to the pool as well.&nbsp; <img width="1544" height="816" width_o="1544" height_o="816" data-src="https://freight.cargo.site/t/original/i/1cf88b96c0096247ad62609053bdbc1f56f1f9da01a70f4a38674a97fab64a00/Screen-Shot-2021-04-11-at-1.42.05-PM.png" data-mid="104957180" border="0" src="https://freight.cargo.site/w/1000/i/1cf88b96c0096247ad62609053bdbc1f56f1f9da01a70f4a38674a97fab64a00/Screen-Shot-2021-04-11-at-1.42.05-PM.png" /> <img width="1638" height="1088" width_o="1638" height_o="1088" data-src="https://freight.cargo.site/t/original/i/7bc73a5535e73ee573645dbee7f41c4be113be8bcdc90ba4b75dcbc69f5c95f6/Screen-Shot-2021-03-22-at-2.04.39-PM.png" data-mid="104957158" border="0" src="https://freight.cargo.site/w/1000/i/7bc73a5535e73ee573645dbee7f41c4be113be8bcdc90ba4b75dcbc69f5c95f6/Screen-Shot-2021-03-22-at-2.04.39-PM.png" /> <img width="1660" height="1242" width_o="1660" height_o="1242" data-src="https://freight.cargo.site/t/original/i/cd3b699e53dceeb0c2e593202f6b1d3de234bfa6081ded511272337e9d9c925e/Screen-Shot-2021-03-22-at-12.33.45-PM.png" data-mid="104957159" border="0" src="https://freight.cargo.site/w/1000/i/cd3b699e53dceeb0c2e593202f6b1d3de234bfa6081ded511272337e9d9c925e/Screen-Shot-2021-03-22-at-12.33.45-PM.png" /> THE LANE App (Click Here) Throughout the entirety of The Lane App, swimming is celebrated. From the shapes of the modular rectangle, to the placement and direction of The Lane typography, to the color palette as a whole, The Lane exudes swimming. Featuring options to explore activities at the hotel such as booking a lane through The Deck or signing up for swim clinic with Olympians, The Lane also allows for guests to reserve rooms in La Jolla and check in early. Each aspect of design in this app was meticulously created to mimic that of the swimming pool, and the app carries invites a more modern and fresh approach to the Speedo brand experience as well. The Deck &amp; Olympian Swim Clinics From booking your own lane to swimming with a training partner, enjoy lap swimming at The Lane’s beautiful San Diego outdoor Olympic sized pool! The Deck features poolside lounge areas for relaxation and ten 50 meter swim lanes, allowing for all guests to experience working out at an elite level. Meanwhile,&nbsp;Featured at The Lane biweekly, Olympian Swim Clinics provide a chance for guests and&nbsp;swimmers to interact with Olympic swimmers. From technique work, competitive visualization training, to meet &amp; greets, the Olympain Swim Clinics provide a rare chance to interact and learn from the world’s best! <img width="1604" height="596" width_o="1604" height_o="596" data-src="https://freight.cargo.site/t/original/i/260611b8d2db044f21667d2f8dd79b19ae92e896db1ee9dc3301f2cb388d772f/Screen-Shot-2021-04-05-at-12.53.06-AM.png" data-mid="104957106" border="0" src="https://freight.cargo.site/w/1000/i/260611b8d2db044f21667d2f8dd79b19ae92e896db1ee9dc3301f2cb388d772f/Screen-Shot-2021-04-05-at-12.53.06-AM.png" /> <img width="1602" height="590" width_o="1602" height_o="590" data-src="https://freight.cargo.site/t/original/i/dfc70fb197dd280ec854946081a79b7e603235cd97266b5fb7891a4adf6315fc/Screen-Shot-2021-04-04-at-11.39.53-PM.png" data-mid="104957133" border="0" src="https://freight.cargo.site/w/1000/i/dfc70fb197dd280ec854946081a79b7e603235cd97266b5fb7891a4adf6315fc/Screen-Shot-2021-04-04-at-11.39.53-PM.png" /> https://paigesellersdesign.com/Embrace-Magazine-Rebrand Fri, 19 Feb 2021 06:14:59 +0000 Paige Sellers | Home https://paigesellersdesign.com/Embrace-Magazine-Rebrand <img width="828" height="404" width_o="828" height_o="404" data-src="https://freight.cargo.site/t/original/i/b483edb638744f9b775b83538b891852db88f159a93748ba0d03e228b0edb01c/Screen-Shot-2021-02-18-at-10.44.21-PM.png" data-mid="99410414" border="0" src="https://freight.cargo.site/w/828/i/b483edb638744f9b775b83538b891852db88f159a93748ba0d03e228b0edb01c/Screen-Shot-2021-02-18-at-10.44.21-PM.png" /> Real Weddings Magazine RebrandEmbrace Embrace is a rebrand for Real Weddings Magazine. Created in conjunction with Graduate Editorial at ArtCenter College of Design, the rebrand focused on the genuine experience of brides&nbsp;leading up to their wedding day. Embrace highlights the ups and downs of the bridal journey with alluring and engaging forms throughout the new magazine. Brides are given the opportunity to step away from being inundated with vendors and decisions in this magazine, but instead, are able to target their own personal experience when embarking on the path to marriage. <img width="1774" height="438" width_o="1774" height_o="438" data-src="https://freight.cargo.site/t/original/i/59c30e2b79f70f78390e663af882cbbcb3c1e1a445b7d13a3cdffe456b2509ac/Screen-Shot-2021-02-18-at-10.21.00-PM.png" data-mid="99409907" border="0" src="https://freight.cargo.site/w/1000/i/59c30e2b79f70f78390e663af882cbbcb3c1e1a445b7d13a3cdffe456b2509ac/Screen-Shot-2021-02-18-at-10.21.00-PM.png" /> Logo Development Created to mimic the personal journey that corresponds with marriage, the Embrace logo progression has delicate and hand drawn features.&nbsp; Intended to relate to the ever evolving story of the bride, the final logo is hand drawn, but bolder in nature. It mirrors the beautiful ups and downs of the wedding planning process.&nbsp; <img width="1458" height="974" width_o="1458" height_o="974" data-src="https://freight.cargo.site/t/original/i/c76e59a1addbb37ed81e0b229885468304993f2214a3d60034587bb3e069fef9/Screen-Shot-2021-02-19-at-12.20.42-AM.png" data-mid="99416473" border="0" src="https://freight.cargo.site/w/1000/i/c76e59a1addbb37ed81e0b229885468304993f2214a3d60034587bb3e069fef9/Screen-Shot-2021-02-19-at-12.20.42-AM.png" />EmbraceCover &amp; Content Approach The cover and content approach for Embrace encompasses the idea of fluidity of form and beauty. Inspired from artist Benjamin Shine’s tulle creations, the cover showcases the beauty of tulle fabric that is often found in wedding dresses.&nbsp; The flexible nature of the fabric further reiterates the changing elements of a bride’s story and further compliments the nature of the magazine. <img width="2000" height="1440" width_o="2000" height_o="1440" data-src="https://freight.cargo.site/t/original/i/56c08814f913f13206aeabbb6d0ec0e5acf80601c29fb8a6a25815f49a42f372/PaigeSellers_FinalEmbraceCoverMockup.png" data-mid="99409508" border="0" src="https://freight.cargo.site/w/1000/i/56c08814f913f13206aeabbb6d0ec0e5acf80601c29fb8a6a25815f49a42f372/PaigeSellers_FinalEmbraceCoverMockup.png" /> <img width="1860" height="1008" width_o="1860" height_o="1008" data-src="https://freight.cargo.site/t/original/i/14c72fd600b2545e49431eca03952ef671cf3ff044f074558fff8af2f836e84f/Screen-Shot-2021-02-18-at-10.21.46-PM.png" data-mid="99409909" border="0" src="https://freight.cargo.site/w/1000/i/14c72fd600b2545e49431eca03952ef671cf3ff044f074558fff8af2f836e84f/Screen-Shot-2021-02-18-at-10.21.46-PM.png" /> Magazine Content Overview The content of Embrace magazine is redesigned to focus not on vendors/advertisements, specifically, but on the emotional needs of brides. Articles featured include topics such as bridal blues, wedding details, changing one’s name, life after the wedding, and a new wedding culture.&nbsp; Below is an overview of the Embrace magazine as a whole. From the overall format of the magazine to the stories conveyed, it brings personal perspectives to light and generates a connection to readers. When the needs of the bride are met through relatable articles and content instead of only advertisements, this will garner trust in the Embrace brand and pique the interest of the bride to research featured sponsors. <img width="1878" height="1016" width_o="1878" height_o="1016" data-src="https://freight.cargo.site/t/original/i/ceaa338e8d3125ff57253da79026584c4292e80a0b791c0151050dfad593edea/Screen-Shot-2021-02-18-at-10.22.06-PM.png" data-mid="99409910" border="0" src="https://freight.cargo.site/w/1000/i/ceaa338e8d3125ff57253da79026584c4292e80a0b791c0151050dfad593edea/Screen-Shot-2021-02-18-at-10.22.06-PM.png" /> <img width="1876" height="1016" width_o="1876" height_o="1016" data-src="https://freight.cargo.site/t/original/i/e0752177a3eaff1069d642e1c4cd9c1c528c7a09d5fef7179765b90f666d89cb/Screen-Shot-2021-02-18-at-10.22.13-PM.png" data-mid="99409911" border="0" 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data-mid="99409927" border="0" src="https://freight.cargo.site/w/1000/i/cb032409d3265328c3f3ec9ffd188cc9db48ce33492f27e63e21ccdbf4355b50/Screen-Shot-2021-02-18-at-10.25.19-PM.png" /> <img width="1878" height="1034" width_o="1878" height_o="1034" data-src="https://freight.cargo.site/t/original/i/fa418598b5c4a7db31e49ca72d2e500b08aa35d5bd668a84ca7b0a1eb2fb48dd/Screen-Shot-2021-02-18-at-10.25.31-PM.png" data-mid="99409928" border="0" src="https://freight.cargo.site/w/1000/i/fa418598b5c4a7db31e49ca72d2e500b08aa35d5bd668a84ca7b0a1eb2fb48dd/Screen-Shot-2021-02-18-at-10.25.31-PM.png" /> <img width="1876" height="1028" width_o="1876" height_o="1028" data-src="https://freight.cargo.site/t/original/i/5d525e88021c58063b8f57c83a7df0b01103ab12a06ca1aded48bfd71bf41534/Screen-Shot-2021-02-18-at-10.25.39-PM.png" data-mid="99409929" border="0" src="https://freight.cargo.site/w/1000/i/5d525e88021c58063b8f57c83a7df0b01103ab12a06ca1aded48bfd71bf41534/Screen-Shot-2021-02-18-at-10.25.39-PM.png" /> <img width="1874" height="1026" width_o="1874" height_o="1026" data-src="https://freight.cargo.site/t/original/i/9f0d9f36ec8b4a3fb0984c9b75b7a1e7974ef70ffb4b72d901551250b234137d/Screen-Shot-2021-02-18-at-10.25.53-PM.png" data-mid="99409931" border="0" src="https://freight.cargo.site/w/1000/i/9f0d9f36ec8b4a3fb0984c9b75b7a1e7974ef70ffb4b72d901551250b234137d/Screen-Shot-2021-02-18-at-10.25.53-PM.png" /> <img width="1874" height="1028" width_o="1874" height_o="1028" data-src="https://freight.cargo.site/t/original/i/a9bfd0adddbc2d496df4c8606cbafbb25c8fd5794f2ff10df09cd2c95c4d7fca/Screen-Shot-2021-02-18-at-10.26.02-PM.png" data-mid="99409932" border="0" src="https://freight.cargo.site/w/1000/i/a9bfd0adddbc2d496df4c8606cbafbb25c8fd5794f2ff10df09cd2c95c4d7fca/Screen-Shot-2021-02-18-at-10.26.02-PM.png" /> <img width="1876" height="1032" width_o="1876" height_o="1032" data-src="https://freight.cargo.site/t/original/i/792cd9f324cef2546a5c0618ac594a569b2f54b9cf9309fec641eb890c0b8338/Screen-Shot-2021-02-18-at-10.26.10-PM.png" data-mid="99409933" border="0" src="https://freight.cargo.site/w/1000/i/792cd9f324cef2546a5c0618ac594a569b2f54b9cf9309fec641eb890c0b8338/Screen-Shot-2021-02-18-at-10.26.10-PM.png" /> Poster Series This poster series illustrates the beauty and abstract nature of Embrace magazine. With poster images created in conjunction with the magazine cover, this poster series was inspired by artist Benjamin Shine’s tulle portraiture. The magazine posters are intended to be more abstract in nature, and feature Shine’s work on a large scale in public settings, outside of a bookstore for instance, as to connect to the magazine’s readers. <img width="1878" height="1032" width_o="1878" height_o="1032" data-src="https://freight.cargo.site/t/original/i/196bad32e0e726e7cf2c3e8a50371b41d9fb153cc6f1f1b73d8ac53648ef98b6/Screen-Shot-2021-02-18-at-10.26.59-PM.png" data-mid="99409938" border="0" src="https://freight.cargo.site/w/1000/i/196bad32e0e726e7cf2c3e8a50371b41d9fb153cc6f1f1b73d8ac53648ef98b6/Screen-Shot-2021-02-18-at-10.26.59-PM.png" /> <img width="1878" height="1030" width_o="1878" height_o="1030" data-src="https://freight.cargo.site/t/original/i/c20a73a95ffdc6721413e2243e1959b50f22bacd91e9a1b00ccfdb66b9c77957/Screen-Shot-2021-02-18-at-10.26.53-PM.png" data-mid="99409937" border="0" src="https://freight.cargo.site/w/1000/i/c20a73a95ffdc6721413e2243e1959b50f22bacd91e9a1b00ccfdb66b9c77957/Screen-Shot-2021-02-18-at-10.26.53-PM.png" /> <img width="1876" height="1068" width_o="1876" height_o="1068" data-src="https://freight.cargo.site/t/original/i/0086a9fa671c7709d4f47bb242a4a028b6476d6a831a8f40cf5b9fe2f2990e11/Screen-Shot-2021-02-18-at-10.27.11-PM.png" data-mid="99409939" border="0" src="https://freight.cargo.site/w/1000/i/0086a9fa671c7709d4f47bb242a4a028b6476d6a831a8f40cf5b9fe2f2990e11/Screen-Shot-2021-02-18-at-10.27.11-PM.png" /> <img width="1876" height="1068" width_o="1876" height_o="1068" data-src="https://freight.cargo.site/t/original/i/30150c8b2d4f4811b8a3186140ddff137394a96bd19cd0632f5ad4fd87e80efd/Screen-Shot-2021-02-18-at-10.27.21-PM.png" data-mid="99409940" border="0" src="https://freight.cargo.site/w/1000/i/30150c8b2d4f4811b8a3186140ddff137394a96bd19cd0632f5ad4fd87e80efd/Screen-Shot-2021-02-18-at-10.27.21-PM.png" /> https://paigesellersdesign.com/Dads-for-Daughters-Women-in-Sports-Awareness-Campaign Fri, 19 Feb 2021 23:23:19 +0000 Paige Sellers | Home https://paigesellersdesign.com/Dads-for-Daughters-Women-in-Sports-Awareness-Campaign <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88b5c17c82e04763a8b3a65f133738b5229dc86160f1b0937cba08a39dc943e6/INFO-DESIGN-FINAL-Reduced-copy.002.png" data-mid="99503586" border="0" src="https://freight.cargo.site/w/1000/i/88b5c17c82e04763a8b3a65f133738b5229dc86160f1b0937cba08a39dc943e6/INFO-DESIGN-FINAL-Reduced-copy.002.png" /> Women in Sports Awareness CampaignDads for Daughters Dads for Daughters is a portable campaign that can go in any sports venue and honors 50 years since the passing of Title IX. It advocates for continual equal representation of women in sports, specifically through recruiting “Dads” to strengthen female sports presence and legitimacy. Title IX, “Gives women athletes the right to equal opportunity in sports in educational institutions that receive federal funds, from elementary schools to colleges and universities” (Women’s Sports Foundation, 2021). The campaign will be featured during sports games and afterwards for take home merchandise.&nbsp; The Components Field Graphics Electronic Messaging (Inside/Outside Sports Venues) Take-Home Merchandise (T-shirt’s/Collector’s Cards) Temporary Mechandise (Cups) Title IX Poster Venue Entrance Created to inspire Dads, Uncles, Father Figures, etc., that have daughters, it is housed within indoor and outdoor sports venues such as Staples Center and Golden One Center. Below, it is shown how graphics in the Dads for Daughters campaign are displayed digitally on the outside of sports venues when crowds enter for games. Rendering the&nbsp; slogan on the outside of venues will capture the attention of the public when entering the sports stadium. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cdcb68b2790e4ec5ec04deb45c859a570f21c0b6756f41abadf215ae99b1d13b/INFO-DESIGN-FINAL-Reduced-copy.016.png" data-mid="99503600" border="0" src="https://freight.cargo.site/w/1000/i/cdcb68b2790e4ec5ec04deb45c859a570f21c0b6756f41abadf215ae99b1d13b/INFO-DESIGN-FINAL-Reduced-copy.016.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/41611913d5d6dfe20a3aada76eed42a31534556847878f2cb3322e10359edad7/INFO-DESIGN-FINAL-Reduced-copy.018.png" data-mid="99503602" border="0" src="https://freight.cargo.site/w/1000/i/41611913d5d6dfe20a3aada76eed42a31534556847878f2cb3322e10359edad7/INFO-DESIGN-FINAL-Reduced-copy.018.png" /> Field Graphics The Dads for Daughters campaign will be digitally displayed inside new venues such as the Sofi Stadium, promoting the new stadium and bringing awareness to women’s sports.&nbsp; Giant graphics will be present and painted on the field in bold lettering. Motivational and powerful words will describes what daughters are on both sides of the field. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5624ba1b7cf0098f14d1213dd5ec84b58e9fd1d99728ca17f3560af486e12749/INFO-DESIGN-FINAL-Reduced-copy.024.png" data-mid="99503610" border="0" src="https://freight.cargo.site/w/1000/i/5624ba1b7cf0098f14d1213dd5ec84b58e9fd1d99728ca17f3560af486e12749/INFO-DESIGN-FINAL-Reduced-copy.024.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/46f4de5cb71a1e89f33242ac2df290e391ac1d56590077fc7afa13067a10c0e1/INFO-DESIGN-FINAL-Reduced-copy.025.png" data-mid="99503612" border="0" src="https://freight.cargo.site/w/1000/i/46f4de5cb71a1e89f33242ac2df290e391ac1d56590077fc7afa13067a10c0e1/INFO-DESIGN-FINAL-Reduced-copy.025.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de0dd2fe060f535a888b373bfbafdd60e8914b4cc319042be9ea02b73238bd08/INFO-DESIGN-FINAL-Reduced-copy.020.png" data-mid="99503604" border="0" src="https://freight.cargo.site/w/1000/i/de0dd2fe060f535a888b373bfbafdd60e8914b4cc319042be9ea02b73238bd08/INFO-DESIGN-FINAL-Reduced-copy.020.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/05ba2955cacbe3c8060ca2904a8818b16b8ef0fd032e0fdb8fc87cc14b2b3731/INFO-DESIGN-FINAL-Reduced-copy.023.png" data-mid="99503608" border="0" src="https://freight.cargo.site/w/1000/i/05ba2955cacbe3c8060ca2904a8818b16b8ef0fd032e0fdb8fc87cc14b2b3731/INFO-DESIGN-FINAL-Reduced-copy.023.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cf2b0b3815f6f186ef2e492d260f3bfbc78d968eb168a3469243ff768907c8bd/INFO-DESIGN-FINAL-Reduced-copy.022.png" data-mid="99503607" border="0" src="https://freight.cargo.site/w/1000/i/cf2b0b3815f6f186ef2e492d260f3bfbc78d968eb168a3469243ff768907c8bd/INFO-DESIGN-FINAL-Reduced-copy.022.png" /> Electronic Messaging The Dads for Daughters motivational words on the field will be digitally displayed on monitors during games for spectators to view.&nbsp;This will give an up-close and repetitive&nbsp; system of messaging–whether before, during, or after the game. It will also contribute to accesibility of the messaging for viewers online.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/acd207d7096060ba4d03cb8b1d1453928a02fc38df82414e33688837b5fe9b62/INFO-DESIGN-FINAL-Reduced-copy.027.png" data-mid="99503622" border="0" src="https://freight.cargo.site/w/1000/i/acd207d7096060ba4d03cb8b1d1453928a02fc38df82414e33688837b5fe9b62/INFO-DESIGN-FINAL-Reduced-copy.027.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fbc9fa15f023162663fb6bcfb6d7c5d7af0e7d6bfce75f666856c877a8c6512c/INFO-DESIGN-FINAL-Reduced-copy.029.png" data-mid="99503632" border="0" src="https://freight.cargo.site/w/1000/i/fbc9fa15f023162663fb6bcfb6d7c5d7af0e7d6bfce75f666856c877a8c6512c/INFO-DESIGN-FINAL-Reduced-copy.029.png" /> T-Shirt The Dads for Daughters T-shirt will be a take-home piece of merchandise from the game. The front of the shirt will feature the year in which women were given the right to equal representation in sports through Title IX in 1972, and the bottom will celebrate the upcoming 50 year anniversary of the passing of Title IX. The messaging of the t-shirt further emphasizes that all athletes should be treated equal and that it’s vital that the significance of Title IX should never be forgotten. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a6b85c9a41583b7878fe7ce8037d5788c5f3645358e4fa6d66ee841d7f53b4e8/INFO-DESIGN-FINAL-Reduced-copy.032.png" data-mid="99503646" border="0" src="https://freight.cargo.site/w/1000/i/a6b85c9a41583b7878fe7ce8037d5788c5f3645358e4fa6d66ee841d7f53b4e8/INFO-DESIGN-FINAL-Reduced-copy.032.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/59bd111c0a144b91589343715f55140f1395e4212ae8ced35c9f3ed9d6fad7dd/INFO-DESIGN-FINAL-Reduced-copy.034.png" data-mid="99503648" border="0" src="https://freight.cargo.site/w/1000/i/59bd111c0a144b91589343715f55140f1395e4212ae8ced35c9f3ed9d6fad7dd/INFO-DESIGN-FINAL-Reduced-copy.034.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ad0feead61d3c8a66061f4cdd2dcaf8e6a661cfd875539141777a1ed60ec1ba/INFO-DESIGN-FINAL-Reduced-copy.035.png" data-mid="99503649" border="0" src="https://freight.cargo.site/w/1000/i/9ad0feead61d3c8a66061f4cdd2dcaf8e6a661cfd875539141777a1ed60ec1ba/INFO-DESIGN-FINAL-Reduced-copy.035.png" /> Collector’s Cards The Dads for Daughters collector’s cards were created for dads to give to their daughters to inspire them to get involved in various sports. The cards feature inspiring female athletes in sports that have supportive dads. This is rarely promoted on a large scale. Each of the cards display unique facts about the female athletes featured and quotes from their supportive fathers. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13e81cae2e7654aad403c8e6b51b0875730d1ad402f7ba62ae5dd2e21e62bc37/INFO-DESIGN-FINAL-Reduced-copy.039.png" data-mid="99503653" border="0" src="https://freight.cargo.site/w/1000/i/13e81cae2e7654aad403c8e6b51b0875730d1ad402f7ba62ae5dd2e21e62bc37/INFO-DESIGN-FINAL-Reduced-copy.039.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c25225ca36ccf9e99c0537ab812ce7ba2541a5234fb58c054d42e9ac0f368923/INFO-DESIGN-FINAL-Reduced-copy.040.png" data-mid="99503654" border="0" src="https://freight.cargo.site/w/1000/i/c25225ca36ccf9e99c0537ab812ce7ba2541a5234fb58c054d42e9ac0f368923/INFO-DESIGN-FINAL-Reduced-copy.040.png" /> <img width="902" height="504" width_o="902" height_o="504" data-src="https://freight.cargo.site/t/original/i/a05a6c8c3bc11fe693d49dbfb7f4d3d2caf8e121a1c846877ac97a9206190d65/Screen-Shot-2021-02-19-at-4.00.31-PM.png" data-mid="99504789" border="0" src="https://freight.cargo.site/w/902/i/a05a6c8c3bc11fe693d49dbfb7f4d3d2caf8e121a1c846877ac97a9206190d65/Screen-Shot-2021-02-19-at-4.00.31-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2aae914cef6388c2e49958ad1801328ab8975d078ba640a31d2d33b14e425999/INFO-DESIGN-FINAL-Reduced-copy.042.png" data-mid="99503656" border="0" src="https://freight.cargo.site/w/1000/i/2aae914cef6388c2e49958ad1801328ab8975d078ba640a31d2d33b14e425999/INFO-DESIGN-FINAL-Reduced-copy.042.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a3f59164ebbf9ab87d76b2ed28e05cdcae1fdf4c757dfe7ab0767dfcfb0f525a/INFO-DESIGN-FINAL-Reduced-copy.037.png" data-mid="99503651" border="0" src="https://freight.cargo.site/w/1000/i/a3f59164ebbf9ab87d76b2ed28e05cdcae1fdf4c757dfe7ab0767dfcfb0f525a/INFO-DESIGN-FINAL-Reduced-copy.037.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48b32317b2cecff8d20c2260040407b4e8b0f38bb3e7499d530a7be73099c393/INFO-DESIGN-FINAL-Reduced-copy.038.png" data-mid="99503652" border="0" src="https://freight.cargo.site/w/1000/i/48b32317b2cecff8d20c2260040407b4e8b0f38bb3e7499d530a7be73099c393/INFO-DESIGN-FINAL-Reduced-copy.038.png" /> Cups The Dads for Daughters campaign message will be present within the venue, but ‘in your face’ a bit more when one is enjoying game day beverages. The cups are playful in nature, but also contain information about Title IX. The back of the game day cup will feature more personal text of Title IX information already present on the giveaway t-shirt. This will prompt game day attendees to review information that they might not otherwise take the time to inform themselves of within a regular game setting.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/437be17bdab781d183f7cf9f2e4800b11b2f03c55e9ff60bd69419ec32dfda86/INFO-DESIGN-FINAL-Reduced-copy.044.png" data-mid="99503658" border="0" src="https://freight.cargo.site/w/1000/i/437be17bdab781d183f7cf9f2e4800b11b2f03c55e9ff60bd69419ec32dfda86/INFO-DESIGN-FINAL-Reduced-copy.044.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2245c8e6f46f1657ff9f96eaf570dac932cde3002fae90ead0ca1247e738e747/INFO-DESIGN-FINAL-Reduced-copy.046.png" data-mid="99503660" border="0" src="https://freight.cargo.site/w/1000/i/2245c8e6f46f1657ff9f96eaf570dac932cde3002fae90ead0ca1247e738e747/INFO-DESIGN-FINAL-Reduced-copy.046.png" /> Poster The Title IX 50 Year Celebration Poster highlights key events in the progression of Title IX since it passed in 1972. It is cohesive and mirrors the back of the game day t-shirt so that&nbsp; the Dads for Daughtes overall campaign message will be carried out through many different pathways.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8cde6c99e6b0d228e58d71f7fca9ab076a4f95d903a1d220231f51408bf897ee/INFO-DESIGN-FINAL-Reduced-copy.049.png" data-mid="99503663" border="0" src="https://freight.cargo.site/w/1000/i/8cde6c99e6b0d228e58d71f7fca9ab076a4f95d903a1d220231f51408bf897ee/INFO-DESIGN-FINAL-Reduced-copy.049.png" /> In Summary Dads for Daughters was inspired through personal experience in the world of sports and how men have the ability to support their daughters just as much as sons in a competitive sports environment. As a whole, inspiring dads to advocate for their daughters is essential to continuing women’s equal representation in sports. This audience holds a huge amount&nbsp; of potential to not only continue equal representation of women in sports, but inspire young women to pursue whatever path they are passionate about in life. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1fa9256162061833663d026f3449cf0c3dae841a8307d6965e513413b8b9501e/INFO-DESIGN-FINAL-Reduced-copy.051.png" data-mid="99503665" border="0" src="https://freight.cargo.site/w/1000/i/1fa9256162061833663d026f3449cf0c3dae841a8307d6965e513413b8b9501e/INFO-DESIGN-FINAL-Reduced-copy.051.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/241824f9bb53457d6d6d7a7b2a522f064da73b1cd59168b2d090ed331dc60d60/INFO-DESIGN-FINAL-Reduced-copy.013.png" data-mid="99503597" border="0" src="https://freight.cargo.site/w/1000/i/241824f9bb53457d6d6d7a7b2a522f064da73b1cd59168b2d090ed331dc60d60/INFO-DESIGN-FINAL-Reduced-copy.013.png" /> https://paigesellersdesign.com/Athleticism-Typographic-Narrative-Installation Sat, 20 Feb 2021 22:24:35 +0000 Paige Sellers | Home https://paigesellersdesign.com/Athleticism-Typographic-Narrative-Installation <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c8fe4e3e1b922fd1b6800cf5ae5b2bdf2afea7378c74d1d4d5b23da1b3b7b45/ATHLETICISM-IMAGES.025.png" data-mid="99582022" border="0" src="https://freight.cargo.site/w/1000/i/2c8fe4e3e1b922fd1b6800cf5ae5b2bdf2afea7378c74d1d4d5b23da1b3b7b45/ATHLETICISM-IMAGES.025.png" /> Athleticism &amp; The Shaping of Body Image Typographic Narrative Installation Completed at ArtCenter College of Design in Graduate Typography II in 2020, this Typographic Narrative Installation series addresses the philosophy of Athleticism and the Shaping of Body Image. According to the NSCA, “Athleticism is the ability to repeatedly perform a range of movements with precision and confidence in a variety of environments, which require competent levels of motor skills, strength, power, speed, agility, balance, coordination, and endurance.” Athleticism is both a past and current issue, with personal body image being a central focus in how athletes and individuals see themselves today.&nbsp; &nbsp; Poster Series&nbsp; The ultimate goal and focus of this typographic narrative installation is to bring awareness to the concept of athleticism, and how it has directly impacted the daily lives and psychological shaping of body image in both athletes and individuals of all skill levels. Athletes are often hyper-focused on not only their sport, but how their body is performing and viewed–whether in a game or outside of a compition. Athletes may have more mental strength than some, but they are not immune to the restrictions of negative body image or emtion, and in fact, they are more prone to it by the fact that their primary focus is on pushing their body to the limit daily. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c964e4e201d3e0cd58be342745f5bc6cc42b4d266fa218b30823b7c4fad62b5/ATHLETICISM-IMAGES.008.png" data-mid="99582003" border="0" src="https://freight.cargo.site/w/1000/i/2c964e4e201d3e0cd58be342745f5bc6cc42b4d266fa218b30823b7c4fad62b5/ATHLETICISM-IMAGES.008.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9981ee91c71cd5eb80f848bdf940b913f226a3393b60c1f77f4d2a4f77107f39/ATHLETICISM-IMAGES.009.png" data-mid="99582004" border="0" src="https://freight.cargo.site/w/1000/i/9981ee91c71cd5eb80f848bdf940b913f226a3393b60c1f77f4d2a4f77107f39/ATHLETICISM-IMAGES.009.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9750200fe1946a0bbbc1b2e5e240ce1c52397c89b93d4916e0269b781f2718e8/ATHLETICISM-IMAGES.010.png" data-mid="99582005" border="0" src="https://freight.cargo.site/w/1000/i/9750200fe1946a0bbbc1b2e5e240ce1c52397c89b93d4916e0269b781f2718e8/ATHLETICISM-IMAGES.010.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f86d2d4330b6f615a80b73e2269ebdbe6c73ab7ec75850270a223e7973a29fcc/ATHLETICISM-IMAGES.011.png" data-mid="99582006" border="0" src="https://freight.cargo.site/w/1000/i/f86d2d4330b6f615a80b73e2269ebdbe6c73ab7ec75850270a223e7973a29fcc/ATHLETICISM-IMAGES.011.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/166407419bd8d0eb6a7f058c6867091d3ca9457c4a37205113b60923601d0ca5/ATHLETICISM-IMAGES.012.png" data-mid="99582007" border="0" src="https://freight.cargo.site/w/1000/i/166407419bd8d0eb6a7f058c6867091d3ca9457c4a37205113b60923601d0ca5/ATHLETICISM-IMAGES.012.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2fa830c805e2f424d69c039e1c449d3bba3c4d216d1ecf1535cc672cce560454/ATHLETICISM-IMAGES.013.png" data-mid="99582008" border="0" src="https://freight.cargo.site/w/1000/i/2fa830c805e2f424d69c039e1c449d3bba3c4d216d1ecf1535cc672cce560454/ATHLETICISM-IMAGES.013.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f5181a76dba22b723c7d92cd1887491f0523c3a768fd315c54c7070a6242483e/ATHLETICISM-IMAGES.014.png" data-mid="99582009" border="0" src="https://freight.cargo.site/w/1000/i/f5181a76dba22b723c7d92cd1887491f0523c3a768fd315c54c7070a6242483e/ATHLETICISM-IMAGES.014.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f5c75929d1e963f5bbfc0e62e3e720c3dc78e32c11453b8c27f5bf24bc2820b/ATHLETICISM-IMAGES.015.png" data-mid="99582010" border="0" src="https://freight.cargo.site/w/1000/i/3f5c75929d1e963f5bbfc0e62e3e720c3dc78e32c11453b8c27f5bf24bc2820b/ATHLETICISM-IMAGES.015.png" /> Motion By strengthening the mental capacity of individuals in relation to athleticism, the foundations of thought surrounding one’s own perceptions of body image can begin to be reshaped and reformed if connected to a positive thought. The ultimate communicated message will bring individuals together under the philosophy and premise of athleticism, and could go even further to shape body image from a personal perspective. Billboard Application The billboard application of the typographic narrative installation series highlights the fact that with the right mindset and abilities to set aside negative thinking, athletes–and individuals in general–have the ability to “neutralize” the limitations that are set in the mind. One of the best skills that top athletes master include refraining from negative self-talk and imagery.&nbsp; “Limitations Neutralized” is intended to be abstract in nature and attention grabbing, boldy reiterating the message that limitations do not have to be there, it all begins in the mind.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c8fe4e3e1b922fd1b6800cf5ae5b2bdf2afea7378c74d1d4d5b23da1b3b7b45/ATHLETICISM-IMAGES.025.png" data-mid="99582022" border="0" src="https://freight.cargo.site/w/1000/i/2c8fe4e3e1b922fd1b6800cf5ae5b2bdf2afea7378c74d1d4d5b23da1b3b7b45/ATHLETICISM-IMAGES.025.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e113556f7e0dfa159c217f58d3a2386a1a237b5ce2392e48497eccf5a1eb0af1/ATHLETICISM-IMAGES.026.png" data-mid="99582023" border="0" src="https://freight.cargo.site/w/1000/i/e113556f7e0dfa159c217f58d3a2386a1a237b5ce2392e48497eccf5a1eb0af1/ATHLETICISM-IMAGES.026.png" /> Parking Stall Application The parking stall application engages the space with a series of three dynamic parking spaces that work together across multiple panels of the parking stall in the triptych series. One image is represented similarly to that of the above parts of the series, but it is created in the forms of spirals in motion–much like the body in motion present in athleticism.&nbsp;The lines mirror that of objects such as basketball hoops, training courts, tennis and soccer balls, etc., and spread across the panels to carry the eye and generate movement. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/52530031790a6d00e30b116b7cc378148566600766da85ea4872da4d99495e19/ATHLETICISM-IMAGES.029.png" data-mid="99582026" border="0" src="https://freight.cargo.site/w/1000/i/52530031790a6d00e30b116b7cc378148566600766da85ea4872da4d99495e19/ATHLETICISM-IMAGES.029.png" /> Merchandise The merchandise of the Athleticism and the Shaping of Body Image carries the boldness of the earlier parts of the series, while also showcasing unqiue elements conveying sports messaging and countdowns elements in abstract ways. This final portion of the series is not meant to be&nbsp; quite as literal as previous messaging,and instead relates more to the bold, confident nature of many elite athletes. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a422315f0b10fd8ae26d2ed74319e4dacfc8f54aeaba199599910c69aca723ea/ATHLETICISM-IMAGES.031.png" data-mid="99582030" border="0" src="https://freight.cargo.site/w/1000/i/a422315f0b10fd8ae26d2ed74319e4dacfc8f54aeaba199599910c69aca723ea/ATHLETICISM-IMAGES.031.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/38c04549adef1cbe43ec66e56207c81cb4b214c2aa6053c4206408259d854968/ATHLETICISM-IMAGES.032.png" data-mid="99582031" border="0" src="https://freight.cargo.site/w/1000/i/38c04549adef1cbe43ec66e56207c81cb4b214c2aa6053c4206408259d854968/ATHLETICISM-IMAGES.032.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3ce76d76bbdc1d57877c90e3816530827de8d76233a2d16ff5b6d67120a9a51/ATHLETICISM-IMAGES.033.png" data-mid="99582032" border="0" src="https://freight.cargo.site/w/1000/i/d3ce76d76bbdc1d57877c90e3816530827de8d76233a2d16ff5b6d67120a9a51/ATHLETICISM-IMAGES.033.png" /> https://paigesellersdesign.com/N-O-B-A-Nonprofit-Proposal Tue, 14 Apr 2020 08:08:36 +0000 Paige Sellers | Home https://paigesellersdesign.com/N-O-B-A-Nonprofit-Proposal <img width="2880" height="1618" width_o="2880" height_o="1618" data-src="https://freight.cargo.site/t/original/i/e4e11ee9c62e50a383c3b39ef4328aae62c4c5968fea11191b9c28b04c8f024a/Screen-Shot-2020-04-13-at-8.21.01-PM.png" data-mid="67530682" border="0" src="https://freight.cargo.site/w/1000/i/e4e11ee9c62e50a383c3b39ef4328aae62c4c5968fea11191b9c28b04c8f024a/Screen-Shot-2020-04-13-at-8.21.01-PM.png" /> &nbsp; &nbsp; N.O.B.A.&nbsp; &nbsp; new opportunities. breaking addiction. &nbsp; &nbsp; N.O.B.A. is a future nonprofit organization that gives children and teens with &nbsp; &nbsp; addiction the tools to prevent relapse. Created with an audience in mind of &nbsp; &nbsp; recovering child addicts and their families in the Northern Californian region, &nbsp; &nbsp; this organization will help set children up on a road to recovery through abstract &nbsp; &nbsp; art methods and therapy. As addiction is a lifelong struggle. More kids relapse &nbsp; &nbsp; than adults because they aren’t given the proper tools to deal firsthand with their &nbsp; &nbsp; struggles. Ultimately, N.O.B.A. aims to help recovering addicts, prevent relapse, &nbsp; &nbsp; and destigmatize addiction.&nbsp; <img width="750" height="438" width_o="750" height_o="438" data-src="https://freight.cargo.site/t/original/i/d405913dfaf837676dd83e2b4670d29ed0764c71b918d98bca19ebf1147eb3ec/Screen-Shot-2020-03-31-at-11.02.11-AM.png" data-mid="66883025" border="0" data-scale="61" src="https://freight.cargo.site/w/750/i/d405913dfaf837676dd83e2b4670d29ed0764c71b918d98bca19ebf1147eb3ec/Screen-Shot-2020-03-31-at-11.02.11-AM.png" /> <img width="521" height="492" width_o="521" height_o="492" data-src="https://freight.cargo.site/t/original/i/6122d03e05c8ff517de64e590a33e489154c51d47a7dd82be82dcbd2b91584ca/ribbonpink.png" data-mid="68554016" border="0" src="https://freight.cargo.site/w/521/i/6122d03e05c8ff517de64e590a33e489154c51d47a7dd82be82dcbd2b91584ca/ribbonpink.png" /> <img width="508" height="467" width_o="508" height_o="467" data-src="https://freight.cargo.site/t/original/i/299dbf1ad86a94a3419aa6b875a11f3c8f8c5b4d94a263d043b52984c25d959c/ribbonblack.png" data-mid="68554017" border="0" src="https://freight.cargo.site/w/508/i/299dbf1ad86a94a3419aa6b875a11f3c8f8c5b4d94a263d043b52984c25d959c/ribbonblack.png" /> <img width="571" height="571" width_o="571" height_o="571" data-src="https://freight.cargo.site/t/original/i/39c8f6b402116c6973b0467872d6b1f0367ef565f34f97d7c82032fa983c74dd/ribbonblue.png" data-mid="68554018" border="0" src="https://freight.cargo.site/w/571/i/39c8f6b402116c6973b0467872d6b1f0367ef565f34f97d7c82032fa983c74dd/ribbonblue.png" /> <img width="529" height="500" width_o="529" height_o="500" data-src="https://freight.cargo.site/t/original/i/d53e14ab34232d1d42bed083d522cc578e3ed59ee8c30992899289c1af059a15/ribbonred.png" data-mid="68554019" border="0" src="https://freight.cargo.site/w/529/i/d53e14ab34232d1d42bed083d522cc578e3ed59ee8c30992899289c1af059a15/ribbonred.png" /> <img width="2883" height="3079" width_o="2883" height_o="3079" data-src="https://freight.cargo.site/t/original/i/0732d1182f33078077debc7b1a4d6d6038e6c1187c84d6e8e4bf059cb22ef77f/no.png" data-mid="68554013" border="0" src="https://freight.cargo.site/w/1000/i/0732d1182f33078077debc7b1a4d6d6038e6c1187c84d6e8e4bf059cb22ef77f/no.png" /> <img width="2513" height="3088" width_o="2513" height_o="3088" data-src="https://freight.cargo.site/t/original/i/280f03099d982b61ef1850fc17c68e7d13d6c45d7d8792e7b7113c469c97e2d0/ba.png" data-mid="68554011" border="0" src="https://freight.cargo.site/w/1000/i/280f03099d982b61ef1850fc17c68e7d13d6c45d7d8792e7b7113c469c97e2d0/ba.png" /> <img width="890" height="308" width_o="890" height_o="308" data-src="https://freight.cargo.site/t/original/i/d9e6b69394b4de8ff2cf3f24f4784e954d139b8694d6596c64d10ee51ad85721/Screen-Shot-2020-04-14-at-1.55.30-AM.png" data-mid="66885091" border="0" 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data-src="https://freight.cargo.site/t/original/i/e05b0bd7a2decddca812b31bac7e0364b80e0d866d7abe2d56bdc809d4689667/Screen-Shot-2020-04-14-at-2.10.27-AM.png" data-mid="67530451" border="0" src="https://freight.cargo.site/w/350/i/e05b0bd7a2decddca812b31bac7e0364b80e0d866d7abe2d56bdc809d4689667/Screen-Shot-2020-04-14-at-2.10.27-AM.png" /> <img width="518" height="124" width_o="518" height_o="124" data-src="https://freight.cargo.site/t/original/i/0807a86b207ab73e7c6135e0c09e0c9fda8c13cd6d927954dff3d7dbfd9cad24/Screen-Shot-2020-04-18-at-7.32.15-PM.png" data-mid="67530514" border="0" src="https://freight.cargo.site/w/518/i/0807a86b207ab73e7c6135e0c09e0c9fda8c13cd6d927954dff3d7dbfd9cad24/Screen-Shot-2020-04-18-at-7.32.15-PM.png" /> <img width="636" height="250" width_o="636" height_o="250" data-src="https://freight.cargo.site/t/original/i/4962a4e4b832a68f74be4fbcff777cbe93aaf5ec8a8c2b7b35fb983ed829e11d/Screen-Shot-2020-04-18-at-7.32.26-PM.png" data-mid="67530516" border="0" 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data-src="https://freight.cargo.site/t/original/i/46149a51be042acd6ad91c8fcb98645079943f6f35529ef81b7354cfd0466a89/Screen-Shot-2020-04-18-at-7.30.08-PM.png" data-mid="67530244" border="0" src="https://freight.cargo.site/w/656/i/46149a51be042acd6ad91c8fcb98645079943f6f35529ef81b7354cfd0466a89/Screen-Shot-2020-04-18-at-7.30.08-PM.png" /> <img width="664" height="408" width_o="664" height_o="408" data-src="https://freight.cargo.site/t/original/i/3c48820185c411bff1ac2b5cea92171f8af5a5218fa397374ce1f4523d491ee2/Screen-Shot-2020-04-18-at-7.30.22-PM.png" data-mid="67530241" border="0" src="https://freight.cargo.site/w/664/i/3c48820185c411bff1ac2b5cea92171f8af5a5218fa397374ce1f4523d491ee2/Screen-Shot-2020-04-18-at-7.30.22-PM.png" /> Opening Weekend Spatial Concept N.O.B.A. explores creative solutions that include giant canvases for individuals to paint on, stations for group painting that will have multiple artists’ imprints on them, and a gratitude wall in which kids and teenagers will be able to write in anonymous, open journals along the gratitude wall. Within the journals, there will be a sense of community for the individuals coming into the &nbsp; program, as they will be able to see all of the encouraging things written, and connect with the good in their lives to stimulate positive thinking and motivation. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/4297d4af499ab72b1e4a7afbf9a4c5d24179928402117de9ab3c1c15d2622e01/IMG_3416.jpg" data-mid="66883297" border="0" src="https://freight.cargo.site/w/1000/i/4297d4af499ab72b1e4a7afbf9a4c5d24179928402117de9ab3c1c15d2622e01/IMG_3416.jpg" /> <img width="4032" height="2402" width_o="4032" height_o="2402" data-src="https://freight.cargo.site/t/original/i/8bf086aaeea67a29f6f422e4ff527b1566f041fd9e0b86ac6d7840e44d937a60/IMG_3423.jpg" data-mid="67530666" border="0" src="https://freight.cargo.site/w/1000/i/8bf086aaeea67a29f6f422e4ff527b1566f041fd9e0b86ac6d7840e44d937a60/IMG_3423.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/adcb25f0fbe1e6e484aa55a0bc696039a63922d1550ba320fec909e24b68360e/IMG_3432.jpg" data-mid="67530668" border="0" src="https://freight.cargo.site/w/1000/i/adcb25f0fbe1e6e484aa55a0bc696039a63922d1550ba320fec909e24b68360e/IMG_3432.jpg" /> <img width="4800" height="3058" width_o="4800" height_o="3058" data-src="https://freight.cargo.site/t/original/i/df98f6db588e28cf4ac090519c59b70e7654bf337a148edb146110fd2c7d7cdb/NEWnobasidewallclose.png" data-mid="67530675" border="0" src="https://freight.cargo.site/w/1000/i/df98f6db588e28cf4ac090519c59b70e7654bf337a148edb146110fd2c7d7cdb/NEWnobasidewallclose.png" /> <img width="4800" height="3058" width_o="4800" height_o="3058" data-src="https://freight.cargo.site/t/original/i/b133a88e37747c2ad3c44a351c72cd043b9aa29cabcb1d282cc7de6077e7228c/NEWnobasidewall.png" data-mid="67530674" border="0" src="https://freight.cargo.site/w/1000/i/b133a88e37747c2ad3c44a351c72cd043b9aa29cabcb1d282cc7de6077e7228c/NEWnobasidewall.png" /> <img width="4800" height="3058" width_o="4800" height_o="3058" data-src="https://freight.cargo.site/t/original/i/bd392e446184f8798594a0d64acff103b770cec0593dd2dff6f4bf2488b737d6/NEWnobagratitudewall.png" data-mid="67530673" border="0" src="https://freight.cargo.site/w/1000/i/bd392e446184f8798594a0d64acff103b770cec0593dd2dff6f4bf2488b737d6/NEWnobagratitudewall.png" /> <img width="3475" height="2606" width_o="3475" height_o="2606" data-src="https://freight.cargo.site/t/original/i/579c24c1f061ebb95a5ce18462d7e31ba14ceee1fd35a3b483f88a34a68ecd20/IMG_3450.jpg" data-mid="67530671" border="0" src="https://freight.cargo.site/w/1000/i/579c24c1f061ebb95a5ce18462d7e31ba14ceee1fd35a3b483f88a34a68ecd20/IMG_3450.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/753d27b5c5d1ba3775d658220074bdb35b3e29474538538fd8f73b7c32fc994f/IMG_3436.jpg" data-mid="67530669" border="0" src="https://freight.cargo.site/w/1000/i/753d27b5c5d1ba3775d658220074bdb35b3e29474538538fd8f73b7c32fc994f/IMG_3436.jpg" /> <img width="4800" height="3058" width_o="4800" height_o="3058" data-src="https://freight.cargo.site/t/original/i/292bd653c1bdf2f4e88bc055ff4edfadff8236aabd620821f82172ff564ee0dc/NOBAnewgratwallareial.png" data-mid="67530680" border="0" src="https://freight.cargo.site/w/1000/i/292bd653c1bdf2f4e88bc055ff4edfadff8236aabd620821f82172ff564ee0dc/NOBAnewgratwallareial.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/579de1cbd994ebeccb8b062d8704bab858a423dda85af54632fe2fcca6a814ff/IMG_3446.jpg" data-mid="67530670" border="0" src="https://freight.cargo.site/w/1000/i/579de1cbd994ebeccb8b062d8704bab858a423dda85af54632fe2fcca6a814ff/IMG_3446.jpg" /> <img width="4800" height="3058" width_o="4800" height_o="3058" data-src="https://freight.cargo.site/t/original/i/03f515c869a08f8870076825a99ab75b5093485d0a2ce95c6607649796be8b6f/NEWnobawallaerialview.png" data-mid="67530678" border="0" src="https://freight.cargo.site/w/1000/i/03f515c869a08f8870076825a99ab75b5093485d0a2ce95c6607649796be8b6f/NEWnobawallaerialview.png" /> <img width="4800" height="3058" width_o="4800" height_o="3058" data-src="https://freight.cargo.site/t/original/i/97eb2a7648235746152f0403ab465aa9a28467c797811f45cd934d92c49857e6/NEWnobawallside3.png" data-mid="67530679" border="0" src="https://freight.cargo.site/w/1000/i/97eb2a7648235746152f0403ab465aa9a28467c797811f45cd934d92c49857e6/NEWnobawallside3.png" /> <img width="4800" height="3058" width_o="4800" height_o="3058" data-src="https://freight.cargo.site/t/original/i/914bf1bd978ab6322577df7028dfce8498c2590b87f55710e5fbf56c5f1b9547/NEWnobawall2.png" data-mid="67530677" border="0" src="https://freight.cargo.site/w/1000/i/914bf1bd978ab6322577df7028dfce8498c2590b87f55710e5fbf56c5f1b9547/NEWnobawall2.png" /> <img width="1710" height="944" width_o="1710" height_o="944" data-src="https://freight.cargo.site/t/original/i/715fbfd19147e18ad351616af1e9acbef5c7e0fecad23a2cd35289a7df7f21a2/Screen-Shot-2020-04-18-at-7.55.14-PM.png" data-mid="67530745" border="0" src="https://freight.cargo.site/w/1000/i/715fbfd19147e18ad351616af1e9acbef5c7e0fecad23a2cd35289a7df7f21a2/Screen-Shot-2020-04-18-at-7.55.14-PM.png" /> <img width="4800" height="3058" width_o="4800" height_o="3058" data-src="https://freight.cargo.site/t/original/i/34157abd34397ff719c809d998084d4d594b0a71843adc54365ea6b7634f8311/NEWNobatvwall.png" data-mid="67530676" border="0" src="https://freight.cargo.site/w/1000/i/34157abd34397ff719c809d998084d4d594b0a71843adc54365ea6b7634f8311/NEWNobatvwall.png" /> Merchandise &amp; Public Space N.O.B.A. uses colorful, playful, and minimalistic type elements for the brand. Uppercase letterforms were used for the primary logo of the organization, with strong, bold characteristics. The playfulness of N.O.B.A. communicates openness and a less intimidating approach to an otherwise serious subject–that of overcoming child/teen addiction. Merchandise and the poster series displayed in the public space&nbsp;illustrate a vulnerable quality that is intended to allow for anyone to connect with N.O.B.A. on a visual level, promoting organization awareness and creating a space to destigmatize addiction in the process. N.O.B.A. further highlights its desire to engage not only teens, but the public through its brand ideations. <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/089bfb1db156b6a9b26e31ad6150882e43c5777cbc5538ea0c6e3ac194a8b495/nobaguyfront.jpg" data-mid="68575504" border="0" src="https://freight.cargo.site/w/1000/i/089bfb1db156b6a9b26e31ad6150882e43c5777cbc5538ea0c6e3ac194a8b495/nobaguyfront.jpg" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/14b9d117f1d88e517e978664293da02515786d09684e6467d4a8a514fc3b96d6/nobagirl.jpg" data-mid="68575502" border="0" src="https://freight.cargo.site/w/1000/i/14b9d117f1d88e517e978664293da02515786d09684e6467d4a8a514fc3b96d6/nobagirl.jpg" /> <img width="1006" height="308" width_o="1006" height_o="308" data-src="https://freight.cargo.site/t/original/i/11c15e67c68b06c6dd2ea8d7c33b3385b84a0c4f5b54505fcd7b43512605460d/bluemask.png" data-mid="68576868" border="0" src="https://freight.cargo.site/w/1000/i/11c15e67c68b06c6dd2ea8d7c33b3385b84a0c4f5b54505fcd7b43512605460d/bluemask.png" /> <img width="1006" height="308" width_o="1006" height_o="308" data-src="https://freight.cargo.site/t/original/i/88768489270cf68929bef3f617621ea97c13be34fe270cf64868105a2ce58ffc/yellowmask.png" data-mid="68576877" border="0" src="https://freight.cargo.site/w/1000/i/88768489270cf68929bef3f617621ea97c13be34fe270cf64868105a2ce58ffc/yellowmask.png" /> <img width="1006" height="308" width_o="1006" height_o="308" data-src="https://freight.cargo.site/t/original/i/c7c59073a36505e1880be3d6fe0cf815f77fb273287251e2504f1bfed9c47ea8/pinkmask.png" data-mid="68576874" border="0" src="https://freight.cargo.site/w/1000/i/c7c59073a36505e1880be3d6fe0cf815f77fb273287251e2504f1bfed9c47ea8/pinkmask.png" /> <img width="1006" height="308" width_o="1006" height_o="308" data-src="https://freight.cargo.site/t/original/i/fb5bfa97ae7fb1cefa59db4620687cf1f699b6d2d6149a6fb56222ea6cbe51e4/greenmask.png" data-mid="68576869" border="0" src="https://freight.cargo.site/w/1000/i/fb5bfa97ae7fb1cefa59db4620687cf1f699b6d2d6149a6fb56222ea6cbe51e4/greenmask.png" /> <img width="793" height="712" width_o="793" height_o="712" data-src="https://freight.cargo.site/t/original/i/aa0a98c0eb3930f78858e6661b45336471acf4eece3d4d977e9ada920c177443/nobashirtfront.png" data-mid="68576873" border="0" src="https://freight.cargo.site/w/793/i/aa0a98c0eb3930f78858e6661b45336471acf4eece3d4d977e9ada920c177443/nobashirtfront.png" /> <img width="813" height="741" width_o="813" height_o="741" data-src="https://freight.cargo.site/t/original/i/38211a6ead0336b04368b7d56bfcfbb89c65126fd9137f6a0d94d69f0e593c97/nobashirtback.png" data-mid="68576872" border="0" src="https://freight.cargo.site/w/813/i/38211a6ead0336b04368b7d56bfcfbb89c65126fd9137f6a0d94d69f0e593c97/nobashirtback.png" /> <img width="591" height="695" width_o="591" height_o="695" data-src="https://freight.cargo.site/t/original/i/3223839216d42203c59626e86f3f8fee04eaf5c9ead572badb702332f8db6264/womennobafront.png" data-mid="68576876" border="0" src="https://freight.cargo.site/w/591/i/3223839216d42203c59626e86f3f8fee04eaf5c9ead572badb702332f8db6264/womennobafront.png" /> <img width="635" height="733" width_o="635" height_o="733" data-src="https://freight.cargo.site/t/original/i/b1f30e5b7b2b5d576fbfe8233ef1bc6ed885cf68fef9a25f63737de3d20cd45a/womennobaback.png" data-mid="68576875" border="0" src="https://freight.cargo.site/w/635/i/b1f30e5b7b2b5d576fbfe8233ef1bc6ed885cf68fef9a25f63737de3d20cd45a/womennobaback.png" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/702d0adf19a0881c81e4f91986d6fce9890ba0647249f3c656db461302ffdd63/nobaposterseries.jpg" data-mid="68575490" border="0" src="https://freight.cargo.site/w/1000/i/702d0adf19a0881c81e4f91986d6fce9890ba0647249f3c656db461302ffdd63/nobaposterseries.jpg" /> https://paigesellersdesign.com/Rose-Games-Tournament-of-Roses-Rebrand Mon, 24 Feb 2020 20:52:06 +0000 Paige Sellers | Home https://paigesellersdesign.com/Rose-Games-Tournament-of-Roses-Rebrand <img width="1506" height="506" width_o="1506" height_o="506" data-src="https://freight.cargo.site/t/original/i/be5df9db920de52088a16c9bbb0416a4db93a66577e2b161a91ae8087bed8cc4/Screen-Shot-2020-02-24-at-1.00.03-PM.png" data-mid="61893189" border="0" src="https://freight.cargo.site/w/1000/i/be5df9db920de52088a16c9bbb0416a4db93a66577e2b161a91ae8087bed8cc4/Screen-Shot-2020-02-24-at-1.00.03-PM.png" /> Rose GamesTournament of Roses Rebrand A tournament for kids, partnered with the Tournament of Roses Association, the Rose Games will be founded on the principles of 1) fostering the ideals of sports, 2) investing in the future of adolescents currently inundated with technology, and 3) providing a relevant platform from which to provide scouting opportunities for talents young athletes in the city of Pasadena and surrounding areas. This concept came about through a rebranding conceptual project at the ArtCenter College of Design. Rose Bowl Stadium The Tournament of Roses Association hosts the Rose Bowl every New Years Day, and it reaches millions of viewers around the globe. It is a staple part of the Pasadena community to host this NCAA football tournament yearly, which is why the Rose Bowl Stadium will be a monumental and influential space to host the first Rose Games tournament for kids.&nbsp;With such history and inspiration behind it,&nbsp;this tournament has the potential to be an ongoing yearly event that will inspire children to partake in sports and physical activity both in the Pasadena area and beyond. <img width="1646" height="1130" width_o="1646" height_o="1130" data-src="https://freight.cargo.site/t/original/i/e5e4b6a894e9e3d5e21e35d5328ef07888acd82e35a4006a33e2305938357eee/Screen-Shot-2021-04-12-at-12.45.18-AM.png" data-mid="104962741" border="0" src="https://freight.cargo.site/w/1000/i/e5e4b6a894e9e3d5e21e35d5328ef07888acd82e35a4006a33e2305938357eee/Screen-Shot-2021-04-12-at-12.45.18-AM.png" /> Poster Series The Rose Games will ultimately ignate a new passion for physical recreation and sportsmanship within the next generation. Created using the unique drawings of an eight year old, these sports posters representing the upcoming events of the Rose Games tournament are meant to be different than traditional, bold sports signage.&nbsp; Playful in nature, the use of children’s drawing are meant to directly relate to the participants and their current level of skillsets, further bringing in an element of relatability and intrique for that age group. <img width="2286" height="1336" width_o="2286" height_o="1336" data-src="https://freight.cargo.site/t/original/i/8c18627e88c28883423a5d10d62218b045d4d9237d117ac741e755c223c6832b/Screen-Shot-2020-02-24-at-12.48.47-PM.png" data-mid="61893726" border="0" src="https://freight.cargo.site/w/1000/i/8c18627e88c28883423a5d10d62218b045d4d9237d117ac741e755c223c6832b/Screen-Shot-2020-02-24-at-12.48.47-PM.png" /> <img width="2298" height="1454" width_o="2298" height_o="1454" data-src="https://freight.cargo.site/t/original/i/88d6ab236ba14e6e8c972c64cedb666d6a29567e05acd74aaad7eb77f82632da/Screen-Shot-2020-02-24-at-12.48.55-PM.png" data-mid="61893720" border="0" src="https://freight.cargo.site/w/1000/i/88d6ab236ba14e6e8c972c64cedb666d6a29567e05acd74aaad7eb77f82632da/Screen-Shot-2020-02-24-at-12.48.55-PM.png" /> <img width="802" height="1208" width_o="802" height_o="1208" data-src="https://freight.cargo.site/t/original/i/1d768a684b266f33a181ce393b5e09457a767e0218365ea3e2fc35649b648c09/Screen-Shot-2020-02-24-at-12.48.00-PM.png" data-mid="61892656" border="0" src="https://freight.cargo.site/w/802/i/1d768a684b266f33a181ce393b5e09457a767e0218365ea3e2fc35649b648c09/Screen-Shot-2020-02-24-at-12.48.00-PM.png" /> <img width="1196" height="1796" width_o="1196" height_o="1796" data-src="https://freight.cargo.site/t/original/i/6d6ab308833704c776c2c5fb1d474b46facc759f440af64bd3f5ea30263ba7ed/Screen-Shot-2020-02-24-at-12.49.33-PM.png" data-mid="61892724" border="0" src="https://freight.cargo.site/w/1000/i/6d6ab308833704c776c2c5fb1d474b46facc759f440af64bd3f5ea30263ba7ed/Screen-Shot-2020-02-24-at-12.49.33-PM.png" /> <img width="1198" height="1796" width_o="1198" height_o="1796" data-src="https://freight.cargo.site/t/original/i/38a30c1631186a1b01e8ffaf9ace04661f70513a75db59ae1d7cf81000b1923c/Screen-Shot-2020-02-24-at-12.50.25-PM.png" data-mid="61893005" border="0" src="https://freight.cargo.site/w/1000/i/38a30c1631186a1b01e8ffaf9ace04661f70513a75db59ae1d7cf81000b1923c/Screen-Shot-2020-02-24-at-12.50.25-PM.png" /> <img width="1196" height="1796" width_o="1196" height_o="1796" data-src="https://freight.cargo.site/t/original/i/fed6a94d9af67064bba9de399b5f79dda36c3b4f2bc7c6da6f6499b1f76e0348/Screen-Shot-2020-02-24-at-12.50.17-PM.png" data-mid="61893002" border="0" src="https://freight.cargo.site/w/1000/i/fed6a94d9af67064bba9de399b5f79dda36c3b4f2bc7c6da6f6499b1f76e0348/Screen-Shot-2020-02-24-at-12.50.17-PM.png" /> <img width="1194" height="1798" width_o="1194" height_o="1798" data-src="https://freight.cargo.site/t/original/i/7b2a85a299441e87b700cb6c8c6f598cf7d7fc6e589106ae8797649e078fffa2/Screen-Shot-2020-02-24-at-12.50.08-PM.png" data-mid="61892995" border="0" src="https://freight.cargo.site/w/1000/i/7b2a85a299441e87b700cb6c8c6f598cf7d7fc6e589106ae8797649e078fffa2/Screen-Shot-2020-02-24-at-12.50.08-PM.png" /> <img width="1196" height="1796" width_o="1196" height_o="1796" data-src="https://freight.cargo.site/t/original/i/0c6177737583c9d4b498d78e168da6e2a470c6fcc1ac6b528bc56cc9f8aa1b77/Screen-Shot-2020-02-24-at-12.50.00-PM.png" data-mid="61892993" border="0" src="https://freight.cargo.site/w/1000/i/0c6177737583c9d4b498d78e168da6e2a470c6fcc1ac6b528bc56cc9f8aa1b77/Screen-Shot-2020-02-24-at-12.50.00-PM.png" /> Rose Games Float The Tournament of Roses Association hosts the Rose Bowl Parade that reaches millions of viewers around the globe. It is a staple of the Pasadena community that has been a part of the city’s attractions since its beginning on January 1, 1890. As a city-wide introduction to the proposed Rose Games, the Rose Games float will be featured in a manner similar to that of the Rose Games obstacle course.&nbsp; Created using literal children’s toys, the float will be incredibly large in real life with spinning contraptions and giant bouncy balls. The dynamic elements of the float relate directly to the feel and nature of the new brand. <img width="2042" height="1144" width_o="2042" height_o="1144" data-src="https://freight.cargo.site/t/original/i/871488d81ab1034cdf9e100bcef80e06ea4f198a819471af43af95c3fec87c3b/Screen-Shot-2020-02-24-at-1.12.07-PM.png" data-mid="61894234" border="0" src="https://freight.cargo.site/w/1000/i/871488d81ab1034cdf9e100bcef80e06ea4f198a819471af43af95c3fec87c3b/Screen-Shot-2020-02-24-at-1.12.07-PM.png" />Rose Games Web &amp; Mobile The Rose Games Web &amp; Mobile devices illustrate how to navigate the information for the Rose Games, while allowing for consumers to book tickets. The website features a home, about, events, schedule, and ticketing information. This allows for any questions about the schedule of the Rose Games to be&nbsp;answered prior to the event. Meanwhile, the app features the same information on a mobile format, easy to use from any location. Scheduling a day or sport that one’s child would like to participate in the Rose Games on a given day is easily accessible, and pricing covers merchandise and ticketing. Rose Games Opening Ceremony Obstacle Course Proposed initially to begin in July of 2020, The Tournament of Roses Association will launch the Rose Games at the Rose Bowl Stadium and the Rose Bowl Aquatic Center. By implementing these significant locations within Pasadena–one of which has&nbsp; hosted the Rose Bowl–the Rose Games will be directly linked with The Tournament of Roses Association and generate a name for itself with this affiliation alone. <img width="1570" height="876" width_o="1570" height_o="876" data-src="https://freight.cargo.site/t/original/i/b935d458717fdd40b5a75331e8be04196897a7e1965a124601ceca79eecd0e55/Screen-Shot-2021-03-30-at-7.01.21-PM.png" data-mid="103797391" border="0" src="https://freight.cargo.site/w/1000/i/b935d458717fdd40b5a75331e8be04196897a7e1965a124601ceca79eecd0e55/Screen-Shot-2021-03-30-at-7.01.21-PM.png" /> <img width="1568" height="878" width_o="1568" height_o="878" data-src="https://freight.cargo.site/t/original/i/ddbee965862c0bfd2d8f96964ea0c7a40f58a956a2780fbd09d527407475f3b7/Screen-Shot-2021-03-30-at-7.01.02-PM.png" data-mid="103797392" border="0" src="https://freight.cargo.site/w/1000/i/ddbee965862c0bfd2d8f96964ea0c7a40f58a956a2780fbd09d527407475f3b7/Screen-Shot-2021-03-30-at-7.01.02-PM.png" /> <img width="1548" height="866" width_o="1548" height_o="866" data-src="https://freight.cargo.site/t/original/i/961ce101cda7de1fb9906d1f671ba5c5036d760c5dfa44665efb99c6a374d47e/Screen-Shot-2021-03-30-at-7.02.56-PM.png" data-mid="103797388" border="0" src="https://freight.cargo.site/w/1000/i/961ce101cda7de1fb9906d1f671ba5c5036d760c5dfa44665efb99c6a374d47e/Screen-Shot-2021-03-30-at-7.02.56-PM.png" /> <img width="1556" height="872" width_o="1556" height_o="872" data-src="https://freight.cargo.site/t/original/i/44a75c8c0270babfd83220dd61d13f33e6cf50f4fb274ea5ed8d096ea8638c2a/Screen-Shot-2021-03-30-at-7.01.34-PM.png" data-mid="103797390" border="0" src="https://freight.cargo.site/w/1000/i/44a75c8c0270babfd83220dd61d13f33e6cf50f4fb274ea5ed8d096ea8638c2a/Screen-Shot-2021-03-30-at-7.01.34-PM.png" /> <img width="1552" height="862" width_o="1552" height_o="862" data-src="https://freight.cargo.site/t/original/i/7df7ac04d7cedbfd9ec20f936b2daa3d7223c4532ecc075bad583fe0c2d8ac6f/Screen-Shot-2021-03-30-at-7.02.43-PM.png" data-mid="103797389" border="0" src="https://freight.cargo.site/w/1000/i/7df7ac04d7cedbfd9ec20f936b2daa3d7223c4532ecc075bad583fe0c2d8ac6f/Screen-Shot-2021-03-30-at-7.02.43-PM.png" /> <img width="2020" height="1130" width_o="2020" height_o="1130" data-src="https://freight.cargo.site/t/original/i/e76ff8264327927947e2efe0922ef180ac707cc42b4777496fafb642eb1b79be/Screen-Shot-2020-02-24-at-1.12.34-PM.png" data-mid="61894231" border="0" src="https://freight.cargo.site/w/1000/i/e76ff8264327927947e2efe0922ef180ac707cc42b4777496fafb642eb1b79be/Screen-Shot-2020-02-24-at-1.12.34-PM.png" /> Merchandise The Rose Games merchandise plays on the abstract and interlocking elements of the Rose Games obstacle course. Shapes mold together to create twists, turns, and dynamic movement–much like those required in the series of event present throughout the schedule of the Rose Games tournament within the Rose Bowl Stadium.&nbsp; The Gilbert Color font was carefully chosen due to the fact that the elements of the letterforms themselves appear to be made of children’s blocks, further illustrating the concept of building a foundation of sports and fostering a new love of activity. <img width="2042" height="1144" width_o="2042" height_o="1144" data-src="https://freight.cargo.site/t/original/i/efcdddbbd4fca9818f64dd43ad93a2e8b27bbc2ec3e3b3de3c7ddc668f83122e/Screen-Shot-2020-02-24-at-12.59.15-PM.png" data-mid="61893495" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/efcdddbbd4fca9818f64dd43ad93a2e8b27bbc2ec3e3b3de3c7ddc668f83122e/Screen-Shot-2020-02-24-at-12.59.15-PM.png" />